Digital Marketing & E-Commerce Manager

Job Number 24057170
Job Category Sales & Marketing
Location Renaissance Bangkok Ratchaprasong Hotel, 518/8 Ploenchit Road, Bangkok, Bangkok, Thailand VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Non-Management

JOB SUMMARY

The Manager of Digital and eCommerce sits at the intersection between Marriott International’s eCommerce, marketing, and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Manager of eCommerce and Digital serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property. 

 

CORE WORK ACTIVITIES

Digital and eDistribution Strategy Execution

• Executes appropriate on-strategy eCommerce priorities and tactics. 
• Helps set digital sales goals in partnership with sales and revenue management.
• Coordinates with the Director of Sales and Marketing to validate and track ecommerce goals for the hotel.
• Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
• Manages budgets for eCommerce activities.
• Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
• Collaborates closely with Directors of Field Marketing (DFMs), and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.

Digital Acquisition Marketing

• Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
• Works with regional eCommerce team to optimize Paid Search performance.
• Manages the PLUS Platform for participating hotels in the area/cluster.
• Executes online marketing activities in partnership with hotel and cluster marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
• Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
• Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).

Hotel Web Site Content Optimization

• Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
• Serves as the EPIC/Vignette administrator for the hotel(s).
• Provides consultation to hotel digital marketing teams in developing hotel website modules for Spa, Golf, Food & Beverage and weddings. 
• Manages the pull-through and activation of key corporate eCommerce projects (e.g., new Marriott.com Hotel Websites, new field SEO service, and similar corporate e-services).
• Uses B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels.
• Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.

OTAs and Meta Search Channel Optimization

• Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
• Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
• Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
• Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
• May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
• Builds strong domestic relationships with the top 2-3 OTA partners.
• Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.

Marketing and Communication Partnership

• Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
• Develops the offer landing page on Marriott.com for cluster offers.
• Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
• Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings).

Additional Responsibilities

• Manage all Online marketing initiatives for the Hotel including those relevant to F&B, Rooms and PR
• Work hand-in-hand with Social Media Specialist to manage and increase social media recognition, engagement, activation, and ensuring pages and entries adhere to the Marriott social media policy
• Create and maintain a year round strategic plan including a yearly promotional calendar
• Work within the content management system to ensure property content/offers are up to date and consistent with brand strategies. Develop and load offers on the hotel’s Special Offer Page(s), Destination Site(s) Develop landing pages for hotel(s) and destination(s) as directed.
• Supervise online marketing campaigns with approved online agency.
• Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.
• Develop property related Bonvoy Direct mails (METT), Club Marriott EDMs
• Provide content for regional EDM’s with local or regional partners, with approval of divisional office

nternational is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

At Renaissance Hotels, we believe in helping our guests experience the DNA of the neighborhoods they are visiting. Our guests come to discover and uncover the unexpected, to dive into a new culture, or simply to make the most of a free evening. They see business travel as an adventure because they see all travel as an adventure. Where others may settle for the usual, our guests see a chance to bring home a great story. And so do we. We’re looking for fellow spontaneous explorers to join our team to bring the spirit of the neighborhood to our guests. If this sounds like you, we invite you to discover career opportunities with Renaissance Hotels. In joining Renaissance Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.