Manager, Social Media, Global

Job Description

Rosewood Hotel Group is looking for a Manager, Social Media, Global, to help develop best-in-class social media management across our organization. This role will support the Director, Social Media, Global & Brand Marketing Communications, EMEAC to drive the global social media marketing efforts and deliver Rosewood’s central identity and global community growth across complex and dynamic platforms that carry many cultural nuances.

Essential Duties and Responsibilities – (Key Activities)

• Manage the development of social media marketing strategies and plans to ensure social media is effectively integrated into marketing and paid efforts, also leveraging potential earned and owned media opportunities.
• Work across marketing, communications, digital, media, and key global stakeholders to qualitatively grow Rosewood’s social community and customer base as we expand our hotel collections globally.
• Collaborate with agencies, publishers, platforms and other partners to build social media ecosystem.
• Manage the content, copy writing, scheduling and posting of the Rosewood Hotels and Resorts brand accounts as well as proactive community management with timely response rate.
• Create strong measurement tools and processes to build a global overview of our audience and provide ‘in the moment’ analysis of KPIs including aggregate growth, share of voice and sentiment.
• Work closely with Brand Creative Services to determine content strategies across platforms, and test and learn initiatives across content forms that most effectively achieve our desired reach and engagement.
• Manage content creator relationships and build global community, managing contracts and deliverables for development of social media campaigns.
• Ideate and execute innovative social media first campaigns that provide brand positioning and leverage growth targets, sharing and advocacy.
• Develop a positive learning culture for properties, providing training, guidance and toolkits to support property’s social media strategies including owned, earned and paid.
• Build an efficient reporting process that can be distributed with ease at brand and property level.
• Support with crisis communications protocol across social media channels alongside key stakeholders to ensure protocol is followed and brand reputation is protected.
• Formulate and implement best practices, develop tools and mechanisms that provide opportunities to engage audiences, leverage the changing benefits of individual social media platforms, integrate community growth to benefit overall marketing activities.
• Be a leader to continuously improve marketing function across talent development, lean operations, effective processes, tools and techniques.

Required Skills

• Previous experience in social media required.
• Excellent computer skills, including MS PowerPoint, Microsoft Teams, Excel and Word.
• Highly organized and detail oriented.
• Ability to meet deadlines.
• Works well under pressure.
• Fluent native speaker including verbal and written English.
• Meticulous at organization and good at writing and communicating.

About Us

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.