Trova Corsi nel Settore Alberghiero e Turistico

The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands.

The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.

By graduating with a bachelor’s degree in Food and Beverage (F&B) Management studies, graduates will be able to: Recognize and interpret the different trends, challenges, and scenarios in the hospitality and tourism industries. Explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives. Explain the role and impacts of businesses in the development of environmental, social, and financial sustainability. Develop critical thinking skills through a foundation of broad and varied academic fields of study. Demonstrate the ability to make decisions, solve problems and think critically in hospitality business-related scenarios. Negotiate and discuss hospitality business-related issues with confidence and ease. Demonstrate effective management and operational techniques in hospitality operations (hotel, F&B, events, etc.). Apply effective verbal and nonverbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues.

The Bachelor of Business Administration (BBA) aims to develop a deep understanding across a range of hospitality and business disciplines to foster practical skills appropriate for a broad range of careers. Theory and practice are given equal emphasis to provide the knowledge and skills needed to start or manage a business.

The Bachelor of Business focuses on professional and personal development, combining contemporary student and employer requirements with the latest practical and theoretical knowledge. This course includes immersive work-integrated learning that allows you to gain real-life experience and explore career options in the hospitality sector, across different industries and organisations.

The Best Step Up for a Successful Career in Hospitality Our program combines advanced hospitality knowledge with real-world experience. It teaches you the theory behind service model strategies and gives you an opportunity to apply your knowledge through live projects and a professional immersion in a real hospitality setting.

La certificación de referencia en Marketing Digital. Obtén una visión 360º de todo el Marketing Digital y domina todos los canales, métricas, herramientas y metodologías.

Máster completo de negocio (estrategia, marketing, Lean startup…) en el que aprendes con los emprendedores, empresarios y directivos de las empresas que están cambiando el mundo (Amazon, Tesla…)

Máster completo de negocio (estrategia, marketing, lean startup…) en el que aprendes con los emprendedores, empresarios y directivos de las empresas que están cambiando el mundo (Amazon, Tesla…). Profundizando en el área del Marketing Digital para convertirte en todo un experto.

En un mundo en constante evolución, la transformación digital se ha convertido en la clave para el éxito empresarial. Las organizaciones están adoptando nuevas tecnologías en sus operaciones para competir en un entorno económico cambiante. ¿Quieres formar parte de esta revolución digital y convertirte en un profesional altamente demandado? El Postgrado Especialista en Competencias Digitales te ofrece una oportunidad única para adquirir las habilidades y conocimientos necesarios para enfrentar los desafíos de la transformación digital. A medida que la pandemia acelera la adopción tecnológica en todas las industrias, las organizaciones buscan profesionales preparados para liderar este cambio.