CHF2,500
Tasse incluse
Panoramica del corso
The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
Cosa imparerai
Discover the rules and characteristics of luxury brand
management.
📈Build a luxury strategy for your brand and business.
📌Learn from inspiring guest speakers and thought leaders
from academia and practice.
🤝Connect with like-minded peers.
Dettagli del corso
Per chi è il corso?
Independent hotel and restaurant owners.
• Professionals who want to understand the nuances of luxury
hospitality.
• Individuals working in marketing and branding roles within
the hospitality sector.
• Professionals from other industries aiming to specialize in
luxury brand management.