By graduating with a bachelor’s degree in Food and Beverage (F&B) Management studies, graduates will be able to: Recognize and interpret the different trends, challenges, and scenarios in the hospitality and tourism industries. Explain the foundation and conceptual framework of hospitality businesses, from operational to managerial perspectives. Explain the role and impacts of businesses in the development of environmental, social, and financial sustainability. Develop critical thinking skills through a foundation of broad and varied academic fields of study. Demonstrate the ability to make decisions, solve problems and think critically in hospitality business-related scenarios. Negotiate and discuss hospitality business-related issues with confidence and ease. Demonstrate effective management and operational techniques in hospitality operations (hotel, F&B, events, etc.). Apply effective verbal and nonverbal communication to ensure delivering the right impression and impact when dealing with clients and colleagues.
The MBA with a Concentration in Hospitality Management is an intensive and innovative program that prepares you to become an effective hospitality industry leader. Through on-campus coursework, you’ll hone the critical thinking, leadership, management, and entrepreneurial skills required to compete in a diverse global economy.The academic experience is enriched by training opportunities and paid internships throughout the entire program, often leading to career opportunities right after graduation
The focus of “hospitality” is always on the guest and the associated services. In addition to the classic hotel sector, this includes the hospitality industry as well as adjacent industries, such as amusement parks, casinos or airlines, and service providers such as hospitality consulting or IT service providers. That means Hospitality Management covers a very wide field with countless, often cross-industry opportunities. We prepare you for this challenging environment in the International Hospitality Management degree programme with extensive knowledge – both from the hospitality industry as well as from the general management. You spend your 5th and 6th semester at an international partner university of the IUBH abroad. You have the opportunity to do an additional Bachelor degree there so that you have a dual Bachelor degree after graduation. So you will be in demand worldwide, for example in the hotel industry, in holiday resorts and clubs, but also at congress and trade fair organisers, management consultancies and specialised hotel service providers. Our programme has a practical orientation, for example through case studies, projects and field trips to renowned companies. Most of our professors and lecturers have gained many years of specialist and management experience on an international level and they want to pass this on.