Trova Corsi nel Settore Alberghiero e Turistico

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.

Meet Jim Barton, the new CEO of Santa Monica Aerospace. Jim's job won't be easy: the company's hemorrhaging cash, struggling to regain investors' trust after an accounting scandal, and striving to transform its culture to become a more global competitor.

Remote management is much more than just implementing a work-from-home policy. In this course, you’ll learn and apply remote work best practices, build your remote work policy, and prepare your team for success.

Organization is a fundamental theme to understand the real functioning of each company or, more in general, of any institution, and it is part of the basic know-how of each manager. Organization design implies decisions on how work is subdivided and how coordination between the various activities and people who autonomously perform them is guaranteed. Moreover, organization design is willing to consider also the interdependences between people daily activities (namely processes): in fact, processes are the real lever to achieve organizational efficiency and effectiveness. Lastly, organization design should also consider how people and units take their decisions, given that organizing and deciding are two central and complementary activities of the managerial function.

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

This course, the first in the "Interviewing and Resume Writing in English" specialization, guides you to discover the interests, talents and competencies that you can use to find and do work that leverages your strengths, passions and who you are as a person, so you can start doing work that matters to you and to the world. Whether you already have a career and are looking to move forward, whether you’re looking to change careers, whether you’re starting out in the world of work, whether you’re coming back into the world of work after some time away – this course will help you see your path more clearly and will teach you how to communicate your value to an employer in a way that he or she can immediately recognize.

Based on the pre-term qualifying courses for Wharton MBA students, Professor Jessica Wachter has designed this course for learners who need a refresher in financial concepts, or for those who are learning about corporate finance for the first time. You’ll identify foundational concepts in corporate finance, such as NPV, Compound and Simple Interest, and Annuities versus Perpetuities. You’ll also learn how to apply the NPV framework to calculating fixed-income valuation and Equity, using hypothetical examples of corporate projects. By the end of this course, you’ll have honed your skills in calculating risk and returns to optimize investments, and be able to assess the right set of financial information to achieve better returns for your firm.

Diversity is having a culture that values uniqueness: people of different backgrounds, cultures, genders, and races. Inclusion means inviting diverse groups to take part in company life. If you're tuned into conversations about HR, you've probably heard these terms before. But there's a third critical piece: belonging. It's belonging that makes each individual feel accepted for who they are. Explore the diversity, inclusion, and belonging (DIB) approach, and discover how to activate it in your organization. Join HR luminary Pat Wadors as she explains how to drive the conversation on DIBs, hire and retain diverse talent, listen to employees, and integrate DIBs into your employee life cycle. Managers and executives should tune in for special tips on embedding DIBs in the employee experience.

Prepare for the TOEFL® test and learn how to improve your score and English language skills from the experts who create the exam.

Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.

Learn the business skills and startup mindset needed to embark on your entrepreneurial path from the premier program for aspiring entrepreneurs, MIT Launch.

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.