Overbooking Practices in Hotel Revenue Management
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You will examine the components of a successful overbooking strategy: no-show forecasting, no-show rates, arrival uncertainty, pricing policies, and cancellation forecasts. You will consider the risks of overbooking and review strategies to minimize costs and mitigate customer impact.
EVENT MANAGEMENT BA (Hons)
The University of Derby Centre for Contemporary Hospitality and Tourism Management
Buxton, United KingdomOur pioneering BA (Hons) Event Management will help you launch a career where you can really make an impact. Develop your creativity to devise and deliver professional events that will delight and impress. You will build specialist skills in management, strategy, human resources, marketing and finance, to ensure every aspect of your events runs like clockwork. To keep pace with an industry which is evolving in new directions, we constantly refresh our teaching so that you are up to date with everything from advanced event technologies to the impact of economic changes. We work closely with leading professional bodies such as the Institute of Hospitality, the Meetings Industry Association, the Association of Event Management Education, the National Outdoor Event Association and the Association of Festival Organisers. You’ll have the opportunity to work on exciting placement and internships, so you can gain high quality practical experience, whilst receiving professional mentoring to expand your networks. We also encourage you to take full advantage of our scheme where you can spend part of your course studying abroad and view events management from a fresh perspective.
Marketing the Hospitality Brand Through Digital Media
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Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. While these new media enable marketers to reach customers in ways that were previously not possible, successful use must be anchored by core marketing and demand management principles.
Grado en Turismo EU
Escuela Universitaria Mediterrani
Barcelona, SpainSi te interesan los proyectos turísticos, hoteleros o gastronómicos y quieres recibir una formación diferenciadora, que te permita aspirar a los mejores puestos del sector con una preparación lingüística exclusiva, que te abra las puertas al mercado internacional, sin olvidar las nuevas tecnologías de internet (disfrutarás de un portátil Apple de regalo y de uso habitual en las aulas) haz tu matrícula en el Grado de Turismo de la Escuela Universitaria Mediterrani.