Trova Corsi nel Settore Alberghiero e Turistico

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

The Master in Hotel Management, taught in association with the Polytechnic Institute of Leiria, aims to provide a strategic and global vision of a manager for the development of skills for professional practice in international hotel groups

Become an inspiring leader in the dynamic world of hotel management. Apply communication skills, marketing knowledge and business strategies to the realities of managing a hotel or resort. Career pathways such as Resort Manager, Convention and Event Management or Sales and Marketing Manager await!

The Master in Hospitality Management is ideal not only for career changers who wish to break into the hospitality industry but also for career climbers who are already in the field and wish to fast-track their professional careers.. The program aims to provide you with the skills and techniques required to become a successful hospitality leader.

Training to cultivate versatile professionals specialising in operations and advanced corporate management: able to take control of any part of a hotel business.

This Master aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in the various tourism accommodation types. Within the tourism and hospitality sector, a knowledge of hotel planning and management is essential.

A comprehensive foundation in hospitality business management for professionals Our PDD features bespoke academic content, a hospitality-focused field trip plus a 6-month professional internship. This program also provides the perfect springboard to our flagship MBA program.

A comprehensive foundation in hospitality business management for professionals Our PDD features bespoke academic content, a hospitality-focused field trip plus a 6-month professional internship. This program also provides the perfect springboard to our flagship MBA program.

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Hospitality Management: Improve Your TripAdvisor Ranking And Bring Customers 2019

EHL’s Hotel General Management Program equips hospitality managers with the leadership and business skills needed to thrive in a complex, fast-paced environment. Around 90% of the courses are delivered online, for a flexible work-study balance. Students spend one week on the Lausanne campus in Switzerland to participate in Leadership Workshops, engage in an Integrative Real-Life Project, attend Lectures by EHL Experts, and go on visits.

In this course we will go through the entire process together up to the final evaluation of the results achieved. We will accompany you to the knowledge of a management control system that can be tailor-made for each hotel by explaining a method for sorting and interpreting the numbers and enabling management to make the right decisions.