Trova Corsi nel Settore Alberghiero e Turistico

A comprehensive foundation in hospitality business management for professionals Our PDD features bespoke academic content, a hospitality-focused field trip plus a 6-month professional internship. This program also provides the perfect springboard to our flagship MBA program.

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Training to cultivate versatile professionals specialising in operations and advanced corporate management: able to take control of any part of a hotel business.

se il tuo desiderio è lavorare in Hotelquesto è il Corso per te

Integrate the latest concepts & techniques of real estate This master’s degree will give you a comprehensive and systematic understanding of real estate, capital markets and global hotel development.

Hospitality Management: Improve Your TripAdvisor Ranking And Bring Customers 2019

EHL’s Hotel General Management Program equips hospitality managers with the leadership and business skills needed to thrive in a complex, fast-paced environment. Around 90% of the courses are delivered online, for a flexible work-study balance. Students spend one week on the Lausanne campus in Switzerland to participate in Leadership Workshops, engage in an Integrative Real-Life Project, attend Lectures by EHL Experts, and go on visits.

This course teaches you how to accurately forecast guest arrivals at your hotel, examine pricing models in accordance with revenue management principles, and to manage overbooking.

A unique Full-English program, with high-quality contents to create young managers, ready to access the most exclusive structures of international hospitality. Destination Management, Experience Design and Guest Relations to help customers live their exclusive experience. International internships activated during the first year of studies.

Be instrumental in providing excellent hospitality service

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Why choose this course? 🤝 Professional growth: You will acquire skills that are increasingly in demand and valued in the hotel industry and beyond. 📈 Continuous innovation: You will learn how to use AI to improve processes, decisions and results, regardless of your role. ✅ Simplification: You will automate complex tasks and focus on what really makes a difference: the customer experience.