Trova Corsi nel Settore Alberghiero e Turistico

Ultimately, the goal of an asset manager is to strategically oversee hotel operations to meet the hotel owner’s investment objectives. To help you meet that goal, Cornell University professor Jan deRoos introduces the latest asset management techniques and provides a set of five practical tools that both owners and asset managers can use to achieve their strategic objectives.

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.

The Master in Hotel Management, taught in association with the Polytechnic Institute of Leiria, aims to provide a strategic and global vision of a manager for the development of skills for professional practice in international hotel groups

Become an inspiring leader in the dynamic world of hotel management. Apply communication skills, marketing knowledge and business strategies to the realities of managing a hotel or resort. Career pathways such as Resort Manager, Convention and Event Management or Sales and Marketing Manager await!

Training to cultivate versatile professionals specialising in operations and advanced corporate management: able to take control of any part of a hotel business.

This Master aims to develop students’ career as directors, area managers or entrepreneurs, enabling them to acquire the knowledge and skills necessary for decision-making in the various tourism accommodation types. Within the tourism and hospitality sector, a knowledge of hotel planning and management is essential.

In this course we will go through the entire process together up to the final evaluation of the results achieved. We will accompany you to the knowledge of a management control system that can be tailor-made for each hotel by explaining a method for sorting and interpreting the numbers and enabling management to make the right decisions.

A unique Full-English program, with high-quality contents to create young managers, ready to access the most exclusive structures of international hospitality. Destination Management, Experience Design and Guest Relations to help customers live their exclusive experience. International internships activated during the first year of studies.

Be instrumental in providing excellent hospitality service

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Why choose this course? 🤝 Professional growth: You will acquire skills that are increasingly in demand and valued in the hotel industry and beyond. 📈 Continuous innovation: You will learn how to use AI to improve processes, decisions and results, regardless of your role. ✅ Simplification: You will automate complex tasks and focus on what really makes a difference: the customer experience.

Hospitality Management: Improve Your TripAdvisor Ranking And Bring Customers 2019

EHL’s Hotel General Management Program equips hospitality managers with the leadership and business skills needed to thrive in a complex, fast-paced environment. Around 90% of the courses are delivered online, for a flexible work-study balance. Students spend one week on the Lausanne campus in Switzerland to participate in Leadership Workshops, engage in an Integrative Real-Life Project, attend Lectures by EHL Experts, and go on visits.

A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.