Trova Corsi nel Settore Alberghiero e Turistico

A comprehensive foundation in hospitality business management for professionals Our PDD features bespoke academic content, a hospitality-focused field trip plus a 6-month professional internship. This program also provides the perfect springboard to our flagship MBA program.

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

This course teaches you how to accurately forecast guest arrivals at your hotel, examine pricing models in accordance with revenue management principles, and to manage overbooking.

A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.

Il Master in Hospitality Management di Up level è un corso di alta formazione nel settore dell’hotel management con stage garantito in importanti hotel. Potrai diventare manager in grandi catene alberghiere, resorts, aree congressuali e di organizzazione di eventi oppure accedere a ruoli dirigenziali nei seguenti reparti delle realtà alberghiere: Operations Sales and Marketing Human Resources Financial

se il tuo desiderio è lavorare in Hotelquesto è il Corso per te

how to increase hotel front office efficiency and help sales grow

Integrate the latest concepts & techniques of real estate This master’s degree will give you a comprehensive and systematic understanding of real estate, capital markets and global hotel development.

Hotel Front Office Management and Operations

The ideal starting point for a career in hospitality This immersive programs combines hands-on practical training with business management theory, plus the opportunity to gain invaluable professional experience through two industry internships.

This Hotel Management programme is particularly suitable for hospitable students with entrepreneurial flair, commercial insight, and an international focus. To help you succeed in this Hospitality Industry, we pay considerable attention to management skills, communication, and other essential professional qualities.