EHL FREE MASTERCLASS: From prestige to place: turning luxury brand identity into hospitality DNA- June 23
EHL Hospitality Business SchoolGratuito
Panoramica del corso
This FREE 1-HOUR Masterclass, led by EHL Hospitality Business School, explores how legacy luxury brands can successfully evolve from product-based prestige to immersive hospitality experiences—without compromising their core identity.
Cosa imparerai
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✅Know Your Brand, Protect Your DNA
Learn how to clearly define who you are and where you want to go before expanding—ensuring every new venture reinforces your identity.
✅Cultivate Singularity, One Step at a Time
Explore how to create distinctive, emotionally engaging experiences through deliberate, agile brand extension.
✅Strategic Talent and Engaged Clients
Discover how to bring in the right expertise and activate loyal clients as partners in your brand’s next chapter.
Dettagli del corso
Per chi è il corso?
This masterclass offers more than just theory, it delivers real-world insight from those who’ve successfully navigated the shift into luxury hospitality. This session brings together the academic perspective of an EHL expert and the first-hand experience of a leader who’s made it happen. Attendees will gain a unique mix of strategic frameworks and concrete case learnings. It’s an opportunity to understand not just why brand extensions work in this space, but how they’re executed — with all the nuance, challenge, and creativity that entails. This session is perfect for luxury professionals, hospitality brand leaders, strategists, and creatives looking to evolve established brands into premium guest experiences that resonate worldwide.