Director of Public Relations and Communications

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

An iconic hideaway on the glamorous Athens riviera, reborn. On the sophisticated Athens Riviera, at the tip of a pine-clad peninsula, Four Seasons offers the best of both worlds: a laid-back seaside escape just 30 minutes from the historical city centre. Discover the wonders of ancient civilization at the Acropolis, then return to Four Seasons to unwind and relax. Four Seasons Astir Palace Hotel Athens opened in March 2019 and provides a preferred address for both business and leisure travelers, and the highly personalized, anticipatory service that Four Seasons guests expect and value around the world. The Arion Hotel was built in 1967 and has 106 keys and 61 Bungalows, and the Nafsika opened in 1980 and has 136 keys. Under the same ownership is a large private beach club and marina. Nafsika is open through the year, while Arion and the bungalows operate eight months of the year. Adding to the complement of on-site F&B operations (8 Restaurants and Bars), there are also two third party restaurants on site.

About the Role
At Four Seasons Astir Palace Hotel Athens, we are seeking an experienced and strategic Director of Public Relations and Communications to lead our PR, Social Media, and Marketing Communications efforts. This senior leadership role is critical in shaping the hotel’s image, driving demand, and reinforcing its position as a premier luxury destination.

You will be responsible for developing and executing an annual PR and marketing communications plan that supports business goals, builds brand equity, and promotes the hotel’s unique offerings. Partnering closely with key stakeholders, you will ensure a seamless, integrated communication strategy that resonates with affluent consumers and strengthens our market presence.

What You Will Do

• Develop and implement strategic, insight-driven PR, Social Media, and Marketing Communications plans aligned with hotel objectives.

• Lead multi-channel campaigns including digital marketing, media relations, influencer engagement, and content creation.

• Oversee editorial direction, ensuring all communications are consistent with the Four Seasons brand DNA and hotel positioning.

• Manage relationships with media, influencers, and agency partners to maximize brand exposure and reputation.

• Monitor public perception, manage crisis communications, and lead reputation management initiatives.

• Collaborate with Commercial, Sales, Marketing, Revenue, F&B, and Spa teams to align communications with commercial objectives.

• Ensure effective use of digital marketing tools such as SEO, PPC, Paid Social, and programmatic advertising.

• Drive customer acquisition tactics, data compliance, and local database growth.

• Manage budgets, monitor expenses, and deliver ROI on communications activities.

• Represent the hotel at industry events and maintain strong internal and external partnerships.

What You Bring

• Bachelor’s degree or higher in Communications, Marketing, or related field.

• 10+ years of experience in Public Relations, Marketing Communications, preferably in luxury hospitality or related industries.

• Proven expertise in integrated PR, digital marketing, social media strategy, and content management.

• Strong leadership skills with ability to influence and build alliances across teams and agencies.

• Exceptional written and verbal communication skills in English.

• Experience in reputation and crisis communications.

• Deep understanding of affluent consumer behaviour and luxury market trends.

• Familiarity with social media management and analytics tools (e.g., Sprout Social), UGC platforms, and online reputation tools.

• Strategic thinker with a proactive, solutions-oriented mindset and excellent business acumen.

• Ability to work effectively in a fast-paced, dynamic environment.

What We Offer

• Competitive salary and comprehensive benefits package.

• Employee meals, laundry services, and Ticket Restaurant monthly allowance of €100.

• Access to Four Seasons global training, development, and travel programs.

• Opportunity to be a key player in a world-class luxury resort with a strong global brand.

Join Four Seasons Astir Palace Hotel Athens and lead our Public Relations and Communications efforts with creativity, strategy, and passion. If you are a seasoned communications professional ready to make a significant impact in luxury hospitality, we invite you to apply today.