FREE Webinar: "From Prestige to Place: Turning Luxury Brand Identity into Hospitality DNA"

This FREE 1-HOUR Masterclass, led by EHL Hospitality Business School, explores how legacy luxury brands can successfully evolve from product-based prestige to immersive hospitality experiences—without compromising their core identity.

As the lines between brand, experience, and place continue to blur, luxury brands face growing pressure to extend meaningfully into hospitality. This session offers real-world insight into how to preserve a brand’s essence while creating differentiated guest experiences that feel both authentic and elevated.

Join this masterclass to gain firsthand insights from Jacques-Olivier Chauvin, President & CEO of FAUCHON Hospitality, who has led the global expansion of one of France’s most iconic gourmet brands, and Dr. Florent Girardin, Professor of Luxury Brand Management at EHL, a specialist in consumer psychology and brand authenticity.

You’ll walk away with actionable strategies and case insights on how to translate brand DNA into successful, emotionally resonant hospitality concepts.

Key Takeaways:

1. Know Your Brand, Protect Your DNA - Learn how to clearly define who you are and where you want to go before expanding—ensuring every new venture reinforces your identity.

2. Cultivate Singularity, One Step at a Time - Explore how to create distinctive, emotionally engaging experiences through deliberate, agile brand extension.

3. Strategic Talent and Engaged Clients - Discover how to bring in the right expertise and activate loyal clients as partners in your brand’s next chapter.

This masterclass is perfect for luxury professionals, hospitality brand leaders, strategists, and creatives looking to evolve established brands into premium guest experiences that resonate worldwide.

Secure your spot today and join a global conversation on the future of luxury brand strategy and experiential hospitality.