IHG
Pubblicata
Social Media Specialist at InterContinental Chiang Mai The Mae Ping
Cosa comprende il lavoro
Hotel Brand: InterContinental
Location: Thailand, Phang Na, Chiang Mai
Hotel: Chiang Mai The Mae Ping (CNXWC), 153 Sridonchai Road, Chang Khlan, Mueang, 50100
Job number: 123104
Key Responsibilities:
Social Media Management:
- Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and promote hotel offerings.
- Manage all social media accounts (e.g., Facebook, Instagram, Twitter) for InterContinental Chiang Mai The Mae Ping.
- Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
- Plan and execute social media campaigns, contests, and promotions to support marketing initiatives and drive traffic to the hotel's website.
Content Creation:
- Produce high-quality, visually appealing content including photos, videos, and graphics for use across social media platforms and other digital channels.
- Write engaging and informative captions, posts, and articles that align with the hotel's brand voice and messaging.
- Collaborate with the marketing team to develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and initiatives.
- Stay up-to-date with industry trends and best practices in social media and content creation to continuously improve strategies and content quality.
Community Engagement:
- Foster a sense of community and build relationships with followers and influencers through active engagement, responding to comments, messages, and inquiries in a timely and professional manner.
- Identify and collaborate with influencers and brand advocates to amplify the hotel's reach and engagement on social media.
Analytics and Reporting:
- Utilize social media analytics tools to track and analyze performance metrics, including reach, engagement, and conversion rates.
- Generate regular reports on social media performance and provide insights and recommendations for optimization and improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in social media management, preferably in the hospitality industry.
- Strong understanding of social media platforms, algorithms, and best practices.
- Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva, etc.).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinking and ability to generate innovative ideas for content and campaigns.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Fluency in English (both written and spoken); knowledge of Thai language is a plus.
- Ability to work independently and collaboratively in a fast-paced environment.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
- Dipartimento: Marketing Commerciale
Social Media Specialist at InterContinental Chiang Mai The Mae Ping
A tempo completo, A tempo indeterminato
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