Director of Marketing

Director of Marketing

Department: Sales & Marketing

Employment Type: Permanent - Full Time

Location: United Arab Emirates - Dubai

Description
The overall scope of the Director of Marketing is to assist the Director of Sales & Marketing to position and promote Kempinski Hotel Mall of the Emirates and outlets as the market leader ensuring compliance with the brand Kempinski.

Key Responsibilities
Strategy & Budget

• Develop and agree on the hotel marketing plan with the Director of Sales & Marketing.
• Pro-actively promote rooms, food and beverage outlets, conferences and events, or any other activity with the potential to drive revenue
• Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
• Conduct competition analysis on a regular basis and review the positioning of key revenue-driving areas
• Understand market trends and target customers in order to develop appropriate campaigns and maximize revenues
• Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
• Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
• Forecast ROI for each activity, track results (ROI) of all marketing initiatives, including online, direct mail, and print advertising and review spend where relevant.
• Content Management
• Responsible for overseeing the development of content for both offline and online activities.
• Regularly review hotel information on the intranet, kempinski.com, GHA, and other third-party websites to ensure it is up-to-date and relevant.
• Develop an annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, social media sites.
• Plan and supervise photo shoots developing shot list while keeping the goals of the property and brand image in mind. 
• Develop videography supported by the Director of Sales & Marketing, creative agency, and Kempinski corporate team.
• Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights 
• Maintain all collateral, advertisements, open files, and other relevant assets as “owned” by the property

Collateral and advertising

• Oversee the creation and production of collateral both online and offline as per the brand guidelines. 
• Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
• Develop the communication plan and content for the monthly KENT newsletter
• Provide content regularly for the Corporate Kempinski Newsletter
• Create, coordinate, and maintain giveaways and collateral.
• Implement and multi-channel advertising plan in feeder markets, review ROI, and adapt campaigns as needed

Brand guardian

• In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
• Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines 
• Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
• Communication and reporting
• Lead the monthly marketing meeting to discuss future campaigns to drive performance
• Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance, etc…
• Communicate and coordinate with external partners including but not limited to the Kempinski corporate office,  Kempinski regional office, marketing agencies, public relations agencies, tourism boards etc..
• Contribute to my.kempinski to share marketing best practices
• Support corporate and regional initiatives as per deadlines
• Prepare monthly reports for GM, Regional Office, and owning company as prescribed
• Maintain and develop a guest database for mailings.
• Ensure complete knowledge of all hotel activities, promotions, new colleagues etc…
• Self Development

Participate in Kempinski marketing training programs

• Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
• Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business-related industries. 
• Keep updated with the latest developments in the hotel including all activities, promotions, and rates of the hotel.

Skills, Knowledge and Expertise

• 6-8 years experience in the hotel marketing department.
• Proficient understanding of the Marketing Principle fundamentals, concepts, tools, and practices.
• Copywriting skills.
• Experience in developing and running Marketing campaigns and their analysis.
• Proven project management skills.
• Experience in contract negotiations.
• Excellent skills in Microsoft Office.
• Creative programs such as photo-shop, indesign etc is a plus.
• English – excellent oral and written skills.

About Kempinski
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.

Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments, and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodations, superb cuisine, and unrivaled facilities - complemented by impeccable service.

For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility, and efficiency. Put simply, they are the first choice for the discerning individual.

In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambiance with the international standards of service and luxury that Kempinski guests have come to expect.
About Kempinski Hotel Mall of the Emirates Dubai

In the heart of Dubai is the five star Kempinski Hotel Mall of the Emirates, directly connected to the world-class Mall of the Emirates, guests can enjoy easy access to over 700 shops. 388 rooms and suites offer spectacular views of Dubai’s skyline, with 20 unique Aspen Chalets overlooking the incredible slopes of Ski Dubai. Indulge in Dubai's top dining with authentic Levantine cuisine at Olea, Spanish tapas and paellas at Salero and afternoon tea at Aspen. 

Ideally located in Sheikh Zayed Road with easy access to the Metro, it's the perfect starting point to discover Dubai’s beaches, golf and best attractions.

Downtown Dubai and Burj Khalifa are also only minutes away. Kempinski Hotel Mall of the Emirates is one of Dubai's best hotels for leisure or business with 17 impressive meetings and events facilities.

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