Influencer Marketing Manager
Cosa comprende il lavoro
The best of your adventures is the one you have yet to sail!
Your Purpose
The Influencer Marketing Manager is responsible for developing and executing the influencer strategy to support brand and business objectives. This role will oversee influencer partnerships, manage agency collaboration, and ensure campaigns are strategically aligned, effectively executed, and optimized to meet KPIs. The manager will also nurture influencer relationships and integrate influencer content into broader marketing efforts.
Your Impact
Influencer Strategy & Program Management
* Develop and oversee influencer marketing initiatives to align with business goals.
* Ensure influencer partnerships support brand awareness, engagement, and conversion objectives.
* Execute on strategy to leverage influencers for paid marketing to conversion and support key products.
Influencer Agency Oversight
* Manage agency performance, ensuring alignment with brand strategy and campaign goals.
* Provide strategic direction to optimize influencer partnerships and content execution.
Influencer Briefing & Campaign Execution
* Develop and communicate key project details, deliverables, and expectations to influencers and the agency.
* Oversee campaign timelines, ensuring seamless execution and alignment with marketing initiatives.
In-House Influencer Program
* Lead the internal influencer program to maximize cost-efficiency and impact.
* Foster long-term relationships with influencers to drive sustained engagement.
* Partner with the social media team to coordinate influencer-led content production.
Content & Calendar Management
* Maintain the influencer calendar, ensuring alignment with broader marketing campaigns.
* Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution.
Influencer Vetting & Partnership Assessment
* Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment.
* Ensure partnerships reflect brand values and drive measurable impact.
Performance Tracking & Reporting
* Develop post-campaign recaps and insights-driven reports.
* Analyze influencer performance data to optimize future collaborations.
* Stay updated on influencer marketing trends, emerging platforms, and industry best practices.
Your Journey so far
Education:
* Bachelor's degree in Business, Marketing, Communications, or equivalent work experience.
Experience:
* 5+ years of experience in influencer marketing, including campaign strategy and execution.
Skills & Competencies:
* Proven ability to manage and scale influencer campaigns.
* Strong knowledge of major social media platforms and emerging trends.
* Experience with influencer marketing metrics, reporting, and campaign analysis.
* Proficiency in social media tools (e.g., Hootsuite, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Instagram Analytics, Twitter Analytics).
* Strong communication and interpersonal skills, with experience collaborating across teams and managing external partners.
* Ability to manage multiple projects in a fast-paced, dynamic environment.
* Proficient in Microsoft Office (Word, Excel, PowerPoint).
Your Essentials
* US Passport or US Permanent Resident
* MSC Cruises is an E-Verify employer
MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.
Our commitment
We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.
Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here
- Dipartimento: Marketing
L'azienda
MSC Cruises has grown exponentially since 2003. In such a short time, we have built a fleet of 22 modern and most environmentally advanced ships!
With our constant expansion, our fleet will grow in capacity with the arrival of seven new ships in three different classes by 2027.
One of our latest ships – MSC World Europa – was delivered in 2022, inaugurating the World Class. It is our largest cruise ship to date, with a capacity of over 6,700 passengers, served by more than 2,000 crew members.
In 2023 we inaugurated the MSC Euribia equipped with the best and latest environmental technology and bestowed with a highly-innovative design.
In 2023 MSC Cruises entered the Luxury segment by launching its first of four Explora Journeys ships.
Recruitment Prospects
With three new mega-ships and four Luxury ships to be built and delivered between 2023 and 2027, the biggest and most important challenge for MSC Cruises is to find, recruit and train a high number of new crew members needed to provide the service, fun and safety that have become hallmarks of MSC Cruises.
This massive project is already well under way. The Human Resources Team is not only working to recruit the best talents but is also visiting our manning agencies and hiring partners around the world to ensure that the right people and facilities are in place to prepare this ‘army’ of new crew members for their life at sea.
We need motivated and ambitious crew members who work with passion and understand the value of a smile.
Join our team and see how much you can grow!
Influencer Marketing Manager
Molteplici località
A tempo completo, A tempo indeterminato
Data di inizio:
