Senior PR & Communications Manager
Cosa comprende il lavoro
Discover your journey into the extraordinary.
Your Purpose
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group's hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers.
An exciting opportunity exists for a talented Communications Professional to join our newly created luxury travel brand Explora Journeys and to oversee the development and execution of global consumer PR strategies that elevate the Explora Journeys brand, increase media presence, and drive awareness across key luxury markets. Reporting to the Global Head of PR, the Senior PR & Communications Manager will be responsible for positioning Explora Journeys as a leader in luxury travel through innovative media & Influencer campaigns, storytelling, and strategic partnerships. This role is based in the office out of our Headquarters in Geneva.
Your Impact
* Work alongside the Global Head of PR and support in co-creating the global PR strategy;
* Head Influencer PR and develop compelling Influencer & KOL strategy & activation plan
* Develop and implement global consumer PR strategies that enhance brand visibility and reputation.
* Cultivate relationships with top-tier media outlets, luxury lifestyle publications, and influencers to secure coverage and drive brand storytelling.
* Collaborate with the Head of PR and cross-functional teams (marketing, digital, social media) to ensure integrated communication efforts.
* Lead the creation of compelling press materials, media kits, and brand narratives that reflect Explora Journeys' values and luxury positioning.
* Organize and manage press trips, events, and product launches to engage media and promote the brand.
* Organize media sailings with the local PR Managers and agencies (inc.travel organization, agenda creation, pro-active liaison with other departments and HQ)
* Monitor and analyze media coverage and PR performance, providing insights and recommendations to improve campaign effectiveness.
* Manage external PR agencies, ensuring alignment with global strategy and performance benchmarks.
* Stay ahead of industry trends and competitive landscape, identifying opportunities for innovative consumer engagement.
Your Journey so far
* Bachelor's degree in Public Relations, Communications, Journalism, or related field.
* 10+ years of experience in PR, preferably within the luxury travel, hospitality, or lifestyle sector.
Your Essentials
* Proven track record of securing high-profile media coverage in top-tier publications.
* Proven track record in launching successful Influencer campaign with high-level ROI
* Strong relationships with key media, influencers, and industry contacts within the luxury space.
* Excellent written and verbal communication skills, with a talent for storytelling.
* Fluent in English, knowledge of any other European language a plus;
* Experience managing press events, media briefings, and product launches.
* Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
* Proficiency in PR tools and software (e.g., Cision, Meltwater) is a plus.
* Creative, strategic thinker with a passion for luxury travel and brand building.
* The role requires travel for events & media meetings.
At Explora Journeys, we are redefining luxury ocean travel - where discovery, well-being, and a deep respect for the seas come together in harmony.
We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world's most inspiring destinations by sea.
Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here
- Dipartimento: Comunicazione
L'azienda
MSC Cruises has grown exponentially since 2003. In such a short time, we have built a fleet of 22 modern and most environmentally advanced ships!
With our constant expansion, our fleet will grow in capacity with the arrival of seven new ships in three different classes by 2027.
One of our latest ships – MSC World Europa – was delivered in 2022, inaugurating the World Class. It is our largest cruise ship to date, with a capacity of over 6,700 passengers, served by more than 2,000 crew members.
In 2023 we inaugurated the MSC Euribia equipped with the best and latest environmental technology and bestowed with a highly-innovative design.
In 2023 MSC Cruises entered the Luxury segment by launching its first of four Explora Journeys ships.
Recruitment Prospects
With three new mega-ships and four Luxury ships to be built and delivered between 2023 and 2027, the biggest and most important challenge for MSC Cruises is to find, recruit and train a high number of new crew members needed to provide the service, fun and safety that have become hallmarks of MSC Cruises.
This massive project is already well under way. The Human Resources Team is not only working to recruit the best talents but is also visiting our manning agencies and hiring partners around the world to ensure that the right people and facilities are in place to prepare this ‘army’ of new crew members for their life at sea.
We need motivated and ambitious crew members who work with passion and understand the value of a smile.
Join our team and see how much you can grow!
Senior PR & Communications Manager
Molteplici località
A tempo completo, A tempo indeterminato
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