Shangri-La Hotels and Resorts

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Senior Digital Marketing Manager

Cosa comprende il lavoro

SHANGRI-LA BUSINESS SOLUTIONS AND SERVICES INC.

A shared services company that services the Shangri-La PhilippineProperties:

Makati Shangri-La, Manila
Shangri-La at the Fort, Manila
Edsa Shangri-La, Manila
Shangri-LaBoracay
Shangri-LaMactan, Cebu

We are hiring for a Senior Digital Marketing Manager.

As a Senior Digital Marketing Manager, we rely on you to:

Setthe overall digital marketing strategy for each of the hotels, ensuring that digital marketing objectives are aligned to each of the hotel's business objectives.
Be responsiblefor identifying new market opportunities and developing potential new markets.
Focus on increasing market share in specific segments, enhanced brand positioning - specifically for resorts, in-depth market trends, enhanced competitor analysis and implementing strategies to leverage trends, researching consumer insights whilst developing data-led strategies based on insights.
Be responsible for the onboarding, training, annual reviews and daily management of the new hires

We are looking for someone who:

Has adegree in Marketing, Business Administration, or a related field.
Has proven experience in digital marketing, preferably in the hospitality industry or a similar field.
Has in-depth knowledge of digital marketing channels, including search engine marketing (SEM), social media advertising, display advertising, email marketing, and content marketing.
Has strong understanding of web analytics tools, such as Adobe Analytics, to track and analyze digital marketing performance.
Is proficient in utilising digital advertising platforms, such as Google Ads, Facebook Ads Manager, TikTok Ads, and other relevant platforms.
Has experience in managing and optimising paid search and paid social campaigns to achieve desired outcomes and ROI.
Is excellent inanalytical skills with the ability to interpret data and make data-driven decisions.
Has creative mindset with the ability to recommend persuasive content for digital marketing campaigns.
Has strong project management skills to handle multiple campaigns and initiatives simultaneously.
Has excellent communication and interpersonal skills to collaborate with internal teams, external vendors, and stakeholders.
Is up-to-date with the latest digital marketing trends, techniques, and industry best practices.
Has ability to adapt to a fast-paced and dynamic environment, demonstrating flexibility and agility in decision-making.
Has strong organizational skills with attention to detail and the ability to meet deadlines.
Is proactive and self-motivated, with a passion for driving results and achieving marketing objectives.