Name: Estratégia Hotelera Corporativa
Price: 1050 EUR

Professional certificates

Euro

Conocer la estructura de la oferta hotelera y de los diferentes segmentos que la componen.
Conocer las principales cadenas hoteleras mundiales y sus principales marcas hoteleras.
Caracterizar y analizar la demanda hotelera.
Conocer los nuevos retos de la expansión internacional en la era post-pandemia. Comprender el concepto de mercado de un hotel.
Conocer la naturaleza experiencial y los elementos esenciales de los productos turísticos en general.
Conocer la importancia de la fidelización del cliente.
Comprender la innovación como un proceso y saber identificar los principales tipos de innovación en la industria hotelera.

Spanish

The School of Tourism & Hospitality Management Sant Ignasi is a  institution of Ramon Llull University, affiliated to Xavier  Foundation, a foundation constituted by the Society of Jesus and represented at its board by members of ESADE, IQS and the URL. Its mission is to enhance academic knowledge, research and professional development in management for students  in the tourism and hospitality field.  

Our vision of education is based on a strong relationship between theory and practice, between university and business, in a way that graduates can easily face the demands of the profession and the dynamism that the sector requires.  In order to meet the demands of tourism and hospitality sector, and to facilitate students' response and  adaptation to the constant changes of current professional demands, the degree program combines the development of business management skills alongside acquisition of competencies in hospitality - both vital to top quality service.

With a clear mission to maximize the internationalization of the students, WE USE ENGLISH AS OUR WORKING LANGUAGE, been English the teaching language in 3rd and 4th degree years.

PROFILE OF A HTSI STUDENT

*  Open-minded Perspectives service-minded and with an oriented sixth sense for anticipating an individual´s needs.
*  Spirit of Entrepreneurship: leaders capable of teamwork and creative decision making.
*  Innovation: to meet the demands of customers and the dynamics of tourism and hospitality.
*  Sense of Responsibility: in management , and in accordance with ethical values​​
*  With Clear International Focus: fascinated by other countries, curious about other cultures and other languages.

PROFESSIONAL TALENT FORUM (internships) - October 
RECRUITMENT DAY (graduates) - April

Forums that enables companies to:
* Recruit TALENT for internships or employment. 
* Obtain VISIBILITY,  the company can communicate its brand values and explain professional development possibilities for students. 
* Enhance a long-lasting valuable COLLABORATION  with the School of Tourism & Hospitality Management Sant Ignasi (agreements).

HTSI School of Tourism & Hospitality Management Sant Ignasi

Título de Experto Universitario expedido por la Facultad de Turismo y Dirección Hotelera Sant Ignasi (Universitat Ramon Llull)

Estratégia Hotelera Corporativa

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