Resumen del curso
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅
Lo que vas a aprender
- Apply different methods to forecast future demand - Identify new data sources and conduct a comprehensive data analysis - Distinguish between revenue optimization and revenue generation - Evaluate hotel performance using KPIs - Discuss the key trends in revenue management for hospitality businesses ✅ Week 1 - Understanding the distribution channels landscape Fundamentals of distribution & hotel distribution Individual distribution channel profile ✅ Week 2 - Distribution channel management insights and best practices Distribution channel management Channel partners Direct booking Direct sales ✅ Week 3 - Distribution channel performance audit Channel performance fundamentals ✅ Week 4 - Distribution channel challenges Hotel distribution: challenges and solutions Hotel distribution: opportunities ✅ Week 5 - Final assessment
Detalles del curso
¿A quién va dirigido este curso?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about hotel distribution channels.