Résumé du cours

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.

Ce que vous apprendrez

Apply different methods to forecast future demand Identify new data sources and conduct a comprehensive data analysis Distinguish between revenue optimization and revenue generation Evaluate hotel performance using KPIs Discuss the key trends in revenue management for hospitality businesses

Détails du cours

À qui s'adresse ce cours?

Week 1 Understanding the distribution channels landscape Fundamentals of distribution & hotel distribution Individual distribution channel profile Week 2 Distribution channel management insights and best practices Distribution channel management Channel partners Direct booking Direct sales Week 3 Distribution channel performance audit Channel performance fundamentals Week 4 Distribution channel challenges Hotel distribution: challenges and solutions Hotel distribution: opportunities Week 5 Final assessment
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