Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.
The school offers a specialized training program in cooking and gastronomy, which allow students enter the professional world by studying food and raw materials, its science and technology, meanwhile learning conservation techniques, handling, and preparation of the same, without forgetting nutritional aspects, quality control, and food safety, all with the knowledge of world cuisines and other complementary gastronomic products. But also, the student will learn aspects related to the management of catering companies and with research and innovation for the development of new culinary products. All this with the aim of integrally training future chefs and pastry chefs. The theoretical-practical training at the School is complemented by internships in national and international catering companies, which will facilitate access to the professional world of cooking with guarantees of success.
Critical challenges facing the hospitality industry’s value creation models in the twenty-first century are increasing by the ever-changing customer expectations. Traditional approaches to market dynamics, pricing or distribution do not any longer enable companies to reach the full potential and future profit level requirements. In this context, hospitality operators need to step away from old practices and start to embrace more holistic, collaborative, customer-centric and sustainable business practices.
Since value in the hospitality industry is clearly co-created by the customer and the company itself, it’s evident that company must be able to capture customers’ expectations and translate them to strategies and tactics. To be able to achieve these goals, it is essential to understand how teams can align themselves throughout the organization. While there is a focus on hotels, this course is also relevant to the other sectors of the hospitality food and beverage sector, events, rentals, etc.
The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.
The Online format of Rome Business School’s Master in Food and Beverage Management offers general managerial training combined with production chain-specific competencies, to produce specialist professional managers, capable of dealing with the challenges of the food and beverage industry in an international and multicultural context. It starts with a wide overview of the broader management world and then proceeds to analyze all the specific subjects and aspects of Food and Beverage Development and Management, as well as providing an in-depth insight into innovative and responsible leadership, its trends and best practices, as well as how they can be effectively applied to the Gastronomic Industry.
Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured.
Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.