This programme, which combines academic knowledge with field trips, site visits, and practical work experience, will equip you to work as a manager in the tourism, travel and related sectors, both nationally and internationally. The overall aim of this programme is to prepare students to perform at different management levels in the tourism, travel and related sectors, both nationally and internationally. The course is delivered in a supportive, flexible learning environment aimed at empowering learners to achieve their personal and professional potential. Tourism management focuses on the broad tourism industry and includes a professional internship, practical modules and academic subjects, while preparing students for leadership in this field. It combines academic knowledge with field trips, site visits, and practical work experience in the tourism industry. A key focus of the programme is on applied management and business subjects; for example, accounting, information technology, human resource management, marketing and communications. These are complemented by more tourism- and field-specific subjects, such as tourism studies, sustainable tourism, tourism policy and planning, tourism service operations, and heritage, culture and tourism. Since European languages are increasingly important in the world of work, you can choose to study one European languageOn successful completion of the course, you’ll have specialised disciplinary knowledge and understanding across a variety of areas pertaining to tourism, travel and management; strategic, critical awareness of the principles of management and the contemporary and future challenges in the industry, and specialised skills across a range of management, tourism and travel areas. There’s a six-month work placement in Year 2. Study Abroad Opportunities Our internship programme will provide you with opportunities to take your work placement in Ireland or abroad through the links our school has with industry. On graduation, you’ll be equipped to progress to ordinary and honours degree programmes in TU Dublin..
Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers.
This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design.
You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.