The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
Be part of the next generation of global hospitality leaders with a dual-degree master’s that blends academic rigor, immersive experiences, and international exposure.
🎓 Earn a double Master’s degree
Graduate with a Master of Science from emlyon business school, accredited by the Conférence des Grandes Écoles, and a Level 7 RNCP certification in Hospitality & Restaurant Management from Institut Lyfe.
🏙️ Study in Lyon, Paris & Las Vegas
Gain firsthand insight into three world-class hospitality hubs. From the roots of French gastronomy to the innovation capital of the U.S., each location brings a fresh lens on the global industry.
🇬🇧 100% taught in English
With a fully English-taught curriculum, this program is accessible to international candidates from diverse academic and cultural backgrounds.
💰 Scholarships available
emlyon and Institut Lyfe offer a range of merit- and need-based scholarships—encouraging talented students from around the world to join the program.
The Food & Beverage Entrepreneurship bachelor’s degree program allows students the opportunity to study an integrated mix of food and/or beverage courses, entrepreneurial and business classes, and a variety of experiential opportunities both inside and outside of the classroom. This program prepares students for careers as innovators creating and managing food- and/or beverage-related small businesses and start-ups or to work as a proponent of intrapreneurship and innovators within existing organizations. Students begin their studies focused on the craft of food, exploring and developing their passion, and then expand their focus into business and entrepreneurship studies. Throughout the course of study, students learn what it takes to begin their own food and/or beverage venture that includes developing a business plan, resource management, finance, marketing, leadership and innovation. Opportunities exist for students to engage in internship or study abroad.
Upon completion of the program, graduates are expected to:
Evaluate human, financial and other resources in the entrepreneurial ecosystem that support or inhibit new ventures.
Communicate effectively to diverse audiences, regarding different purposes and situations, through a variety of professional methods.
Apply ethical principles in response to common entrepreneurial decisions and challenges.
Develop a business plan for an innovative product or service in a food or beverage-related market.
Analyze the sources of funding available for food and beverage-related ventures and use decision support tools to determine effective structures for early-stage investments.
Food & Beverage Entrepreneurship
A four-year program leading to the bachelor of science degree for graduates of two-year food related associate degree program.
he hospitality industry in Ireland and worldwide is performing very strongly and needs qualified graduates to work in and run operations in this sector. It’s a great industry if you’re interested in travel, as positions are plentiful and the financial rewards are attractive. In this dynamic course, you’ll learn how to be a competent manager in any functional area in a hospitality business, whether in a top hotel or resort, or to open your own restaurant, hotel or bar. The industry-focused curriculum is taught through a range of practical and academic learning styles to maximise the learning experience. You’ll learn all the business skills you need to equip you for management while getting plenty of opportunities to put your skills into practice. The combination of key business subjects – such as Management, Communications, Finance, Marketing and Human Resource Management – with essential operational subjects – such as Hospitality Industry Studies, Rooms Division, Food and Beverage Management – ensures that our graduates are well equipped for a successful career in the sector. Study Abroad Opportunities Our internship programme provide you with opportunities to take your work placement in Ireland or abroad through the links our school has with industry. Since European languages are increasingly important in the world of work, students can choose to study a European language.There’s a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.
Diploma in Culinary Arts and Operations
Advance your food service career with an online Culinary Arts and Operations program from Escoffier. Our balanced curriculum combines the latest in contemporary culinary techniques and methodologies as well as courses that help provide a relevant business foundation. Online culinary school students are taught through a structured learning model that begins with the basics and ends with a real-world industry externship.
The Culinary Arts and Operations courses from our online diploma program help you prepare for a variety of food-industry roles in settings such as restaurants, hotels and other food service settings. A modern approach to culinary arts education, our program blends a lecture setting with classes emphasizing theoretical knowledge and practical skills in areas such as contemporary cuisine preparation, farm-to-table, purchasing and cost control and world cuisines. Hands-on experiences further prepare students for a career in the culinary arts.
Associate of Occupational Studies Degree in Culinary Arts
For students who have completed one of our diploma or certificate programs or for new students who are planning to earn a degree, we offer an Associate of Occupational Studies Degree in Culinary Arts. The program is available 100% online, with an industry externship, and can be completed in just six months depending on the program you have already completed.
The Associate of Occupational Studies Degree in Culinary Arts program builds on skills, methods and business foundation from our diploma program with more advanced content in the areas of business communications, world history and culture, foodservice math, and nutrition. Students also participate in an advanced industry externship where they develop their skills and acumen in a real world setting. Upon program completion, students can gain a comprehensive foundation of directly transferable skills in food service preparation, operations and management.