Digital Content Marketing
Asian Institute of Hospitality Management
Bangkok, ThailandDo you find it difficult to determine the best approach for reaching consumers in the face of today’s digital transformations with the proliferation of channels and platforms available? And even once you've identified a strategy, have you struggled to execute it across all channels? Businesses in hospitality and beyond are facing an unprecedented digital disruption that makes staying on top of the latest digital marketing innovations more important than ever. How can you reach and customers in this new landscape. Inbound marketing is the key. It’s a strategy that focuses on attracting and engaging customers through valuable and relevant content. Rather than using traditional outbound marketing tactics like advertising or cold calling, businesses use inbound marketing to provide value to potential customers at every stage of the buying journey—from awareness to consideration to decision. By creating and sharing valuable content, businesses can attract qualified leads and convert them into customers. In this course, we’ll study best practices of digital marketing tactics such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). We’ll look at proven ways to increase new bookings and repeat business. By providing valuable and relevant content, hospitality businesses can establish themselves as experts in their field and build trust with potential customers, leading to increased bookings and repeat business. After this course, you will better understand how to create and implement an effective inbound marketing strategy that will increase both lead generation and conversion rates.
