Advanced Hospitality Revenue Mgmt: Pricing and Demand Strategies

This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance. Increasing sales and profits entails a comprehensive revenue -management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear, competitive yield advantage. This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance. You can complete all five courses and earn your certificate in as little as three months, spending three to five hours per week. This program was developed with revenue-management expert Christopher Anderson, PhD, associate professor in the School of Hotel Administration at Cornell University. Professor Anderson’s research focuses on revenue management and service pricing, and he advises world-renowned hospitality, service, and consumer-goods firms on optimizing and executing their revenue-management strategies. For the best experience in this program it is strongly recommended to take these courses in the order that they appear. - Price and Inventory Controls - Price Sensitivity and Pricing Decisions - Segmentation and Price Optimization - Displacement and Negotiated Pricing - Search Engines and Online Selling: Stimulating Incremental Demand