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In recent years, the craft beer industry has rapidly expanded, and the number of breweries worldwide has skyrocketed. For bar and restaurant operators, this means customers now expect different beer choices than they’ve traditionally been given. For customers, enthusiasts, and home hobbyists, it means a broader selection of ingredients to brew beer and expansive flavor profiles to taste and explore. Determine how the production process impacts beer styles Learn to taste beers and do a sensory analysis Complete an analysis to inform an educated decision around establishing a beer program Build a beer menu Have a positive impact on beer sales through training and education This certificate program provides the end-to-end understanding of beer production, tasting, and selection needed to establish an effective beer program in a commercial setting or simply increase your knowledge, understanding, and ability to appreciate beer. From ingredients and process to sensory analysis, to serving, training, and sales, you will gain meaningful insight into today’s evolving beer industry from leading experts. This program is intended for use by persons of legal drinking ages under the relevant applicable laws where they reside. Purchase of supplies, such as beer malt, is required to enjoy the highly experiential nature of this course.