Résumé du cours
This online course takes participants into the heart of hotel competitive performance analysis and budgeting and business planning processes. Participants will also be able to understand the budgeting and forecasting processes in place in hospitality groups and to apply budgeting and forecasting tools to estimate future performance and monitor and explain variances between actual outcomes and projected ones.
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Ce que vous apprendrez
✽ Recognize hospitality industry analytics using the STR methodology
✽ Perform competitive analysis, market analysis and segmentation analysis
✽ Use data analysis to forecast future performance for a geographic market, a hotel category, or an individual property
✽ Describe the main reasons for budgeting and long-term business planning
✽ Distinguish between the different elements of a budget and a long-term business plan at the departmental, property, and corporate level
Détails du cours
À qui s'adresse ce cours?
This course is designed for hospitality professionals, hotel owners, finance professionals wishing to update their skills and learn about hotel budgeting & forecasting.