Résumé du cours
In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅
Ce que vous apprendrez
✅ Distribution Strategy * Describe the scope of distribution management and its challenges * Illustrate consumer expectations and behavior across distribution channels * Describe market segments across distribution channels * Define how distribution channel value is evaluated and make decisions * Identify key issues and challenges of distribution management * Recognize the need to utilize data and insights for marketing strategies ✅ Revenue Management * Apply different methods to forecast future demand * Identify new data sources and conduct a comprehensive data analysis * Distinguish between revenue optimization and revenue generation * Evaluate hotel performance using KPIs * Discuss the key trends in revenue management for hospitality businesses ✅ Digital Marketing & Social Media Strategies * Apply market segmentation techniques * Interpret digital marketing analytics to distinguish customers * Develop strategies for customer relationship management * Explain the key issues and challenges of digital marketing * Integrate digital marketing with traditional marketing activities 🎓 3x Certificate of Completion 🎓
Détails du cours
À qui s'adresse ce cours?
This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn how to drive hotel revenues.