Master/PhD courses

Swiss Franc

Gain specialized expertise in luxury brand strategy, customer experience, brand development, marketing, and leadership. Learn how to manage luxury brands and deliver exceptional experiences across luxury hospitality, retail, and lifestyle sectors.

English

LIVE AND LEARN HOSPITALITY IN A SWISS PALACE

Founded in 1992, Swiss Hotel Management School (SHMS) is one of the world's leading hospitality management institutions, renowned for blending Swiss hospitality traditions with contemporary management education. Recognized internationally for academic excellence and industry relevance, SHMS prepares students to become innovative leaders in the global hospitality and service sectors.

SHMS offers a range of undergraduate and postgraduate programmes that combine practical experience, business knowledge, and leadership development. Through a hands-on learning approach and close industry connections, students develop the skills, confidence, and global perspective needed to succeed in an evolving hospitality landscape.

Students study across two unique Swiss campuses in Caux and Leysin, both housed in former palace hotels that provide an inspiring learning environment. These historic settings are complemented by modern facilities, creating a distinctive educational experience that reflects the heritage and future of hospitality.

As part of Swiss Education Group (SEG), SHMS benefits from strong industry partnerships, an extensive international alumni network, and exclusive career opportunities with leading hospitality employers around the world.

Swiss Hotel Management School

Combine hospitality business management with luxury brand leadership and customer experience expertise.

Master of Arts in International Hospitality Business Management: Luxury Brand Management

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