Parcourez les Cours Hotellerie Restauration

The hotel asset manager is responsible for managing lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset management and explores the latest asset management techniques in pursuit of that strategic vision.

The control and management of hotel real estate is a complex process with a wide variety of options for both hotel owners and companies. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic and real-world experience, Professor deRoos provides you with the tools and knowledge you need to navigate the options and make sound decisions for your hotel investment.

Ultimately, the goal of an asset manager is to strategically oversee hotel operations to meet the hotel owner’s investment objectives. To help you meet that goal, Cornell University professor Jan deRoos introduces the latest asset management techniques and provides a set of five practical tools that both owners and asset managers can use to achieve their strategic objectives.

Services marketing is often viewed in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that support broader marketing decisions. Authored by Robert Kwortnik from Cornell University's School of Hotel Administration, this course will teach you how to review the way marketing works in your organization and how to create and apply a services marketing process.

Hospitality marketing is fast shifting from traditional media to digital forms (e.g., social media, video, website and search, plus mobile applications). New-media technologies have changed the ways consumers experience and value a product or service. So how can you draw on these technologies to enhance your operations and provide distinct customer value? And how can you be sure your efforts in new media are producing tangible returns?

Explore international hospitality and tourism management

A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.

Summary statistics are one way to forecast uncertain outcomes, and the statistical results can be used to make decisions or guide strategy. Since summary statistics are based on a data sample, they typically inform intuitive decision-making. That is, the model requires interpretation which relies on the business intuition of the person using it.

In this course we will go through the entire process together up to the final evaluation of the results achieved. We will accompany you to the knowledge of a management control system that can be tailor-made for each hotel by explaining a method for sorting and interpreting the numbers and enabling management to make the right decisions.

Traditional formulas for success in the hospitality industry have been questioned recently through digitalization, new entrants in the industry, and the shared economy model. The main objective of this program is to equip future hospitality professionals with the capacity and innovative mindset to assess successful business models.

The number of adults 65 and over is growing fast; it’s an exciting time for those interested in careers serving seniors. How can you be sure you’re meeting the needs of seniors and providing a superior experience?

This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance.

Smart hotel asset management deals are win-win situations. To create well-structured agreements, you need to understand what is motivating the property owners, operators, and lenders.

Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements faster than ever.