Parcourez les Cours Hotellerie Restauration

There are 5 topics in this Micro-credential. Topic 1: Food product development, ideas, and market research. Topic 2: Developing prototypes. Topic 3: Testing your product. Topic 4: Market readiness. Topic 5: Taking your product to market and assessment

Start a Career in Luxury Planning It’s easy to get started with QC—enroll in the Luxury Wedding and Event Planning course and you’ll learn all the ins-and-outs of the luxury events industry. Bring your career to the next level with QC’s advanced specialization course! When you enroll with QC you are never alone. We will support you every step of the way to help you reach your goals!

Experience Design has become as much a business art as product design and process design. Experience Design is an interdisciplinary practice that emphasizes the centrality of each guest and the guest experience in service innovation. Today’s global customer who has experienced service in culturally diverse environments is demanding personalized and memorable experiences. An innovative experience design strategy can differentiate one service provider from another and ensure differentiation and greater profit in the experience economy.

Explore international hospitality and tourism management

Segmenting your customer base is critical to developing a variable pricing scheme. By identifying core groups of customers and their purchasing habits, you can target them accordingly by setting prices that will help you win their business over your competition. Without proper segmentation, however, dynamic pricing can backfire, which can alienate consumers and turn them into perpetual deal-seekers.

Group events, conferences and negotiated business bookings frequently account for over 50% of hotel room reservations. This course will prepare you to develop your own data-driven, systematic approach to group pricing.

Pricing strategy is the central component in your overall profit performance. This online course prepares you to anticipate the impact certain pricing decisions will have on consumer demand and thrive in a highly competitive environment.

Digital marketing is fast becoming the primary means for hospitality and related service firms to reach, engage, and transact with consumers across their multiple devices. Consumer planning, shopping, experience, and sharing through digital media is quickly changing how marketing is done, as well as how marketing effectiveness is measured. Owners and managers must be able to make effective, data-driven, analytical, and integrated decisions related to digital marketing using the right metrics and reports. These decision support tools may be generated internally and/or by vendors, like digital or social media marketing agencies. Managers must be able to understand, evaluate, and communicate recommendations in line with the firm's overall business and marketing strategies. This course provides managers with the insight and tools to do the job. This course provides managers with the insight and tools to do the job.

A smart pricing strategy is the best way to increase revenue. This course teaches you how to set prices, develop rate fences (differentiate prices by customer type), and use multiple distribution channels to manage price more effectively. You'll also learn about the impact of variable pricing and discounting on revenue management in the context of price elasticity, optimal price mix, perceived fairness, and congruence with positioning and sales strategies.

Technology- and Internet-savvy consumer behaviors have fundamentally changed the way in which revenue is managed. This online course encourages those schooled or experienced in traditional revenue management to elevate and fine-tune their approach to price manipulation, length of stay, and demand and availability control. This curriculum will prepare students to succeed in this new, highly competitive hospitality landscape.

Today's consumers rely less upon traditional travel agents and more on web-based research when booking travel. In this online course you'll learn to develop online strategies designed to improve your standing in Internet search results, called Search Engine Optimization (SEO), and increase your visibility to target customers.

Give your organization a powerful competitive edge by training, retaining, and engaging your most talented employees. As an L&D Specialist, you will have the skills to engineer an effective L&D program and create a culture of learning that is aimed at solving today’s most pressing people-challenges, such as closing the skills gap, enabling the digital transformation, engaging millennials, and retaining your most talented people.

Transform your organization into a diverse and inclusive place to work where everyone can thrive by adopting a modern and comprehensive approach to D&I. As a Diversity and Inclusion Specialist, you are a master in inclusive communication, understanding intercultural differences, and driving culture change through powerful diversity and inclusion initiatives.

Start using data to drive better, fact-based, people-decisions that ultimately benefit both the organization and its employees. As a People Analytics Specialist, you have a full analytics skillset that will enable you to drive data-driven decision-making throughout HR.