Head of Digital Marketing & Growth

BLUSERENA HOTELS & RESORTS – ABOUT US Our story began with a seaside hotel. Since then, our group has grown into an international organization. Today, we welcome our guests in 13 four- and five-star hotels and resorts, modern conference centers, and the prestigious Ethra Thalasso SPA. Our hotels are located in Sardinia, Puglia, Sicily, Calabria, and Abruzzo, overlooking stunning beaches, as well as in Piedmont, in the Vialattea ski area. We offer approximately 4,200 rooms and, during peak seasons, employ around 2,500 people. We aim to provide our guests with moments they will remember forever. We listen to their wishes to create the holiday they dream of. We care for and respect the territories that host us, their environment, and their development. Thanks to all this, and to our daily commitment, we are able to offer unforgettable experiences with all the passion and care of authentic Italian hospitality. POSITION OVERVIEW Are you an experienced and visionary Digital Marketing & Growth professional, eager to drive digital growth and elevate the customer experience? Bluserena is looking for a Head of Digital Marketing & Growth to lead the Group’s digital growth strategy, enhance commercial performance, and elevate the end-to-end customer experience across all digital touchpoints. In this role, you will report to the Director of Marketing & Communication and will be responsible for defining and executing the Group’s digital vision, with full ownership of acquisition, conversion, engagement, and loyalty strategies. This is an ideal opportunity for a profile combining strategic vision, analytical mindset, and strong leadership skills, with proven experience in digital growth, direct revenue generation, and customer-centric transformation within complex and dynamic environments. LOCATION The position is open at our Headquarters in Pescara (Abruzzo), with the possibility of remote working according to company policy. KEY RESPONSIBILITIES Define and lead the Group’s digital growth strategy, aligned with business, revenue, and brand objectives Oversee the entire guest lifecycle: awareness, acquisition, booking, engagement, retention, and loyalty Manage digital strategies across SEO, SEM, Paid Social, Display, Metasearch, Email Marketing, and Affiliate channels Plan, execute, and optimize full-funnel media and performance investments, monitoring KPIs such as direct revenue, ROAS, conversion rate, CAC, lead generation, brand visibility, and ROI Supervise website, booking engine, UX, CRO, and the digital customer journey Identify and develop new acquisition channels and growth opportunities Coordinate multidisciplinary teams across performance marketing, CRM, loyalty, analytics, and digital experience Collaborate with Revenue Management, Sales, Operations, and Brand teams to align commercial priorities and digital initiatives Lead CRM and loyalty strategies through segmentation, personalization, customer profiling, customer value, and data activation Support the CRM Coordinator and Loyalty Coordinator in developing campaigns and programs dedicated to repeat guests Lead marketing analysis and customer insight activities through dashboards, reporting, surveys, customer research, and UX analysis Promote a customer-centric, data-driven culture focused on continuous innovation Lead digital transformation and digital enablement initiatives in collaboration with internal stakeholders, partners, and media, CRM, and digital agencies Oversee budget planning, forecasting, reporting, governance, execution quality, and consistency across digital platforms REQUIREMENTS & QUALIFICATIONS At least 8 years of experience in leadership roles within Digital Marketing Proven experience in driving digital revenue growth and customer acquisition strategies Strong expertise in performance marketing, CRM, marketing automation, and digital analytics Deep understanding of the customer journey, conversion optimization, and digital product evolution Experience managing and developing multidisciplinary teams and coordinating external agencies Strong analytical skills, strategic thinking, and results-oriented mindset Excellent stakeholder management and cross-functional collaboration skills Ability to operate effectively in complex, dynamic, and transformational environments with a customer-centric approach Experience in hospitality, travel, leisure, or consumer-driven industries is considered a strong plus Fluent in both Italian and English By submitting your application, you declare that you have read the information available on www.bluserena.it