Hard Rock Hotel - Digital Marketing Manager
À propos du poste
At Hard Rock Hotel Malta, digital is more than visibility — it is about turning attention into action, experiences into bookings, and great campaigns into measurable commercial results.
We are currently looking for a commercially driven Digital Marketing Manager to lead our digital acquisition and revenue strategy across the hotel and its F&B, wellness, and retail outlets.
🎯 YOUR MISSION
Take the lead on our digital commercial strategy, driving direct bookings, revenue, and return on investment across digital channels while continuously finding smarter ways to connect our audiences with the Hard Rock experience.
📌 WHAT YOU’LL DO
- Lead digital acquisition and revenue strategy across the hotel, F&B, wellness, and retail outlets
- Drive measurable revenue growth and increase direct bookings across digital channels
- Work closely with Revenue, Sales, and Marketing to deliver a strong commercial-first digital strategy
- Manage and optimise digital advertising, PPC, email marketing, and other acquisition channels
- Oversee OTA content and ensure digital presence is accurate, engaging, and commercially effective
- Manage traditional SEO alongside emerging Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
- Monitor campaign performance, conversion rates, ROI, and other key digital performance indicators
- Translate data and performance insights into clear actions and commercial opportunities
- Manage retained and project-based external agencies, ensuring performance, accountability, and value
- Lead agency RFP and procurement processes when required
- Use AI and emerging technologies to improve workflows, increase efficiency, and scale digital output
- Stay ahead of digital trends, algorithm changes, consumer behaviour, and new technologies
💡 WHAT WE’RE LOOKING FOR
- Strong experience in digital marketing, digital acquisition, performance marketing, or a related commercial role
- A clear commercial mindset with experience driving revenue, conversions, and ROI
- Strong knowledge of PPC, digital advertising, email marketing, SEO, and digital analytics
- Understanding of emerging search strategies, including AEO and GEO
- Demonstrable experience using AI tools to improve workflows and digital marketing output
- Experience managing external agencies and digital partners
- Strong analytical skills with the ability to turn performance data into commercial action
- Leadership capability and readiness to line-manage
- A proactive, self-starting approach with the confidence to identify gaps and implement solutions
- Ability to remain calm, analytical, and professional in a fast-paced hospitality environment
- Strong collaboration skills and the ability to work effectively across Revenue, Sales, Marketing, and Operations
- A Master’s degree in Marketing, Business, or a related commercial field would be considered an asset but is not essential
🎁 WHAT’S ON THE TABLE
- A key commercial role within one of Malta’s most exciting lifestyle hotels
- Competitive package aligned with experience
- The opportunity to shape and influence the hotel’s digital growth strategy
- Career growth opportunities within Hard Rock and db Group
- A dynamic, high-energy workplace built around music, lifestyle, innovation, and excellence
- Team member benefits across Hard Rock, db Group, and partner brands
🔥 READY TO TURN CLICKS INTO BOOKINGS?
Bring the strategy, challenge the algorithms, drive the numbers, and help take the Hard Rock Hotel Malta digital experience to the next level.
Apply now and join the show at Hard Rock Hotel Malta. 🎸
- Département: Administration
L'entreprise
db has a vision which is as clear as it is ambitious. We run db Seabank Resort + Spa, db San Antonio Hotel + Spa, 3 Hard Rock Cafe Restaurants, Starbucks Malta, Blu Beach Club, Amami, Westreme, Nine Lives & AKI, which strive to be rated by guests amongst the top in Malta and Europe.
db has a story to tell. About itself and what it stands for. About where we see ourselves in the world. Above all, it is a story of the people who enter our hotels as guests and leave as friends.
These are the ten chapters of the db story.
Excellence in everything
db management will not strive to be excellent. It is so. For us, excellence is not a goal but a way of doing things - by putting our heart in it for our guests.
Excellence is not limited to what is visible or directly experienced by our guests. It is the foundation of the brand and what integrates it into a single streamlined operation.
Value for money
Today’s tourism world has become one giant, completely open, market. Low cost travel has made competition healthier. With information just a mouse click away, guests’ choices have become easier. And user review sites and social media pages have made guests’ opinion king.
We at db welcome this new tourism world and embrace its challenges with pride and enthusiasm. Because it suits us fine. Because, quite simply, we offer value for money in everything we do.
Enjoyment
Our hotels and resorts are designed and operated to offer excellent accommodation and unique restaurants. But we know that our guests expect that something extra from us – the choice to enjoy themselves according to their preferences. That’s precisely why enjoyment has its own page on the db menu.
An experience, not just a stay
A hotel stay comes and goes. But an experience lasts for a very long time. We at db do our very best to turn our guests’ stay into a unique and memorable experience.
Guests always come first
At db we don’t just believe that guests always come first. This principle defines who we are and what we stand for. We look at our hotels and resorts as places where our guests find and get what they are looking for.
Our best teacher and partner is the guest with a helpful suggestion. Listening to his or her view is the best way to keep tweaking our systems to deliver what guests desire. And deserve.
Close to you
For us, there’s more to good service than being polite and sticking to a set of rules. We treat our guests as members of our ever-growing family. To us, they are men, women and children who for a short period call one of our hotels home.
To achieve this goal our staff plays a fundamental role. That is why they undergo regular training and develop their career plans closely with us. After all, to our clients they are db.
Those who seek us
Our guests tend to look for comfort, good service, variety and a relaxing time away from it all. They also want what they desire to be within arm’s length. And we oblige.
Hosting guests from over the world
db’s hotel systems and operations are geared to host guests from all over the world, embracing widely different cultures. We pride ourselves in being sensitive to the customs, norms and preference of all our guests.
The world is our oyster
db hotels and resorts will not remain where they started. We are positioned for the global, not just the local, market. Our offer is designed to be unique and competitive across and beyond national frontiers.
We are (part of) the world
db is a business. But we are also members of the communities and societies in which we operate. We take this membership very seriously and it is part of our mission to give a positive and distinctive contribution to the places, cultures and countries where we work.