eCommerce & Digital Strategy Manager (f/m/d)

Where digital mastery meets timeless alpine elegance.

Nestled in the majestic Swiss Alps, the Grand Hotel des Bains Kempinski St. Moritz stands as one of Switzerland's most iconic luxury resorts, rich in heritage, distinguished by refined service, and defined by its forward-thinking approach to digital excellence.

To further strengthen our digital presence and drive direct business, we are seeking a passionate and performance-driven E-Commerce Manager (m/f/d) to join our award-winning team. Reporting directly to the Director of Revenue, this role will lead the hotel's digital strategy by managing brand.com performance, optimising online distribution channels, overseeing digital media campaigns, and ensuring accurate, brand-consistent content across all platforms. With a strong focus on traffic acquisition, conversion, and revenue growth, you will work cross-functionally with key departments and agencies to position our website as the primary booking channel.

As E-Commerce Manager, you will play a pivotal role in shaping our digital narrative and optimizing every touchpoint of the guest's online journey. Your key tasks will include, but not limited to:

Brand.com
* Driving direct bookings via strategic web performance and optimized user journeys
* Enhancing the hotel website with focus on conversion, UX, SEO, and GEO (Generative Engine Optimization)
* Overseeing SEO performance and content quality
* Leveraging tools such as Google Analytics, agency dashboards, and SynXis to inform decisions
* Liaising with the regional and corporate offices for deploying website enhancements and functionality upgrades. Collaborating with corporate and global e-commerce teams to deploy brand initiatives
* Ensuring data protection compliance (GDPR, Swiss legal standards)
* Creating promotional content for special offers and packages in coordination with the hotel's Marketing and Revenue Managers.
Website Analytics
* Analysing website user behaviours, site performance, traffic, source of referrals, etc., and enhancing performance.
* Conducting competitive benchmarking and keeping up with digital market trends
Digital Paid Media Strategy
* Developing and implementing digital marketing campaigns (Paid Search, Display, Paid Social Media, Meta Search, etc.) for the hotel in key feeder markets.
* Analysing digital performance data to scale or abort campaigns strategically and ensure profitability.
* Reviewing and monitoring the hotel's primary competition set on a regular basis online and ensure/maintain competitiveness and 'web appeal'.
Online Travel Agents & Vendors
* Reviewing and maintaining the hotel representation on OTAs including content, images and review score.
* Managing and optimizing Google My Business and presence across digital maps and listings
* Developing cross-selling and upselling tactics across digital channels
* Ensuring the pictures loaded on all brand and third-party websites and social media are in accordance with corporate identity guidelines.
eMail Marketing/Newsletters
* Formulating a newsletter strategy together with the hotel teams (Marketing, PR, F&B, Spa, etc.).
* Analysing email productivity and profile segmentation.
General
* Staying ahead of tech innovation and digital transformation
* Supporting on-property digital advertising (e.g., internal screens, Guest TVs)
* Providing basic design support through Canva for internal marketing use

* A digital native with at least 3-5 years of experience in hotel e-commerce or luxury hospitality digital marketing
* Bachelor's or Master's degree in Digital Marketing, E-Commerce, Business Administration, Hospitality, or equivalent.
* Solid knowledge of channel management, CMS platforms, and analytics tools
* Proven track record in managing digital agencies and driving high-performing campaigns and budget responsibility with tracked ROI
* Proven experience managing cross-functional teams, agencies, capable of influencing internal stakeholders (Revenue, PR, GM, Corporate)
* Experienced in structured content strategies aligning with generative AI indexing (ChatGPT, Gemini), driving non-branded search visibility.
* Strong sense of luxury brand positioning, with a deep understanding of guest expectations
* Agile, analytical, and strategic thinker with a hands-on, can-do approach
* Fluent in English (German is a plus)

* Live and work in the heart of the Engadine Alps
* A wide range of creative opportunities
* Pleasant working atmosphere in a young and dynamic team
* International career prospects and development opportunities
* Outstanding employee benefits in all Kempinski Hotels
* Staff accommodation in the immediate vicinity of the hotel incl. laundry facilities, fitness & communal room and a wide range of meals in our staff restaurant. Laundry facilities, fitness & communal room, kitchen and a wide range of meals in our staff restaurant
* Free use of the in-house childcare centre for employees' children
* Monthly employee activities such as skiing, snowboarding and cross-country skiing courses, hiking excursions, spa evenings and German courses
* Internal 'Feel Good Committee' to help shape all welfare issues
The Grand Hotel des Bains Kempinski St. Moritz combines historical grandeur and modern Swiss hospitality to create a unique working environment. You will work with dedicated colleagues in a high-performance yet human environment that emphasises innovation, balance and quality of life.
This is where digitalisation meets lifestyle - on the slopes, by the lake and on every screen