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MASTERCLASS: Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience. March 5th 2024 at 4pm(CET)

MASTERCLASS: Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience. March 5th 2024 at 4pm(CET)
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Trova Corsi nel Settore Alberghiero e Turistico

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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Durata
20 ore
Formato
Online

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Advertising with Meta
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This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Durata
10 ore
Formato
Online

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Services Marketing: Concepts & Applications
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Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Durata
1 mese
Formato
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Pricing Strategy
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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.
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Formato
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Demand management: Breaking down today’s commercial silos
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"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. "
Durata
14 ore
Formato
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Introduction to Social Media Marketing
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
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Digital Marketing Specialization
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Offered by University of Illinois at Urbana-Champaign Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.
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International Hospitality & Healthcare Services Marketing
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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
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5 ore
Formato
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The fundamentals of hotel distribution
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In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
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Social Media Management
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This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
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The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Managing Marketing in the Hospitality and Tourism Industry
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Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.
Durata
3 mesi
Formato
Online

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Marketing: Customer Needs and Wants
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Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.
Durata
10 ore
Formato
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EHL Hospitality Business School
MASTERCLASS: Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience. March 5th 2024 at 4pm(CET)
EHL Hospitality Business School
Where Luxury Meets Hospitality: The Future of Bespoke Luxury Experience: A FREE Masterclass designed for you to understand the market for luxury goods and experiences, how this market keeps growing despite economic downfalls, and how luxury goods brands can work together with the hospitality industry to offer bespoke luxury experiences to guests.
Durata
1 ora
Formato
Online
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Fundamentals of Sales & Marketing Management for Hospitality
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Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training. The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries. In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us
Durata
Self-paced
Formato
Online

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