The Hospitality Trainers and Associates (HTA) School of Culinary Art, an Internationally Accredited Chef School, run under the leadership of Stephen Billingham, former President of the South African Chefs Association, is one of South Africa’s leading Chef Training Providers specialising in modular, outcomes based training and development.
Registered through an internationally recognised awarding body, City and Guilds, as well as South Africa’s Quality Council For Trades & Occupations. HTA has been training Chefs in partnership with the South African food & beverage and hospitality industries since 1996, producing many of the country’s most talented Chefs.
HTA was established in 1995 to provide Culinary students, from school leavers to corporates, with a fundamental grounding in all disciplines relating to the production of top quality cuisine and the ability to manage a kitchen. This award winning school offers unparalleled opportunities to acquire both theoretical knowledge and carefully monitored practical training in their state-of-the-art facilities.
HTA School of Culinary Art is one of four Progressive Chef Training divisions of HTA group of Companies, the other three divisions of HTA predominantly focus on Chef Training Programmes for employed persons currently working in the Hospitality industry. These Programmes are offered to Up-Skill and Certify hundreds of Cooks, Chefs and Caterers each year across all levels and Sectors in the Industry. This valuable side of our business, working with and having industry Chefs is a reservoir of knowledge and experience, which is passed on to all full time students through our Programmes.
HTA School of Culinary Art is committed to providing training that remains at the forefront of global culinary trends. With established relationships with top hotels, restaurants and catering companies in Gauteng, students have the opportunity for practical application of their theoretical knowledge and ensuring that practical elements of the course are completed with reputable Chefs in a carefully structured, planned and moderated way.
Each student also receives membership to the South African Chefs Association, with the objective of further enhancing the students’ professional approach. This allows each student access to regional and national competitions, food festivals, chef conferences and networking opportunities with professionals in the industry.
Most people are afraid of speaking in public, but effective oral communication is a key skill in business. Jeff Ansell provides simple communication tools, strategies, and tips that are easy to use and produce immediate results. He'll help you sound more confident, use body and language to better express ideas, and overcome anxiety. In the last chapter of the course, all these concepts are brought together in two real-world coaching exercises that will help you see the techniques in action.
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life.
Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.
The BS in Hotel and Tourism Management prepares students for management positions in one of the largest and fastest-growing economic sectors worldwide. Combining a thorough liberal arts program of study with industry-specific business classes, students gain in-depth knowledge in the areas of hospitality finance, sales and marketing, revenue management, special event planning, destination development, and food and beverage operations. Frequent site visits, industry events and guest speakers ensure they make use of all the opportunities New York City has to offer, both in and out of the classroom. In addition, they gain hands-on experience through internships, which develop them into successful—and highly employable—industry professionals.
The Two-year Diploma program in Culinary Arts prepares students to enter junior chef positions in five-star hotel with the hands- on craftsmanship, solid scientific knowledge, and business communication skills to start a career journey in the culinary and hospitality sectors. Students in this program study theoretically and practically the foundations of culinary arts science and cooking methods, knife skills, nutrition, service techniques, menu development and cooking in restaurant operation. Program Attributes: Certificate accredited by EHL. Certificate accredited by Ministry of Higher Education in Jordan. Cohesive academic and practical education of culinary arts. Addresses the passion for students who prefer hands- on, dynamic programs. Includes hands-on culinary courses and specialized culinary academic subjects. Industry-internship semester for 5 months in a 5-star hotel in Jordan or all over the world to have the students ready for the workplace by the time they graduate.