Master/PhD courses

Euro

Taught exclusively on our Marnella campus, this program will immerse you in the world of marketing and luxury. 

Through a practical and field-work learning approach, you will explore new marketing tools, innovative trends, and technologies to equip you with the knowledge, skills and abilities to define successful marketing strategies for luxury brands in a business environment. 

In your second term, you'll delve deeper into marketing and leadership theories and discover how brand value is created and performance is measured. 

An optional six-month professional internship at the end of the program provides an opportunity to apply everything you have learned in class and gain invaluable real-world experience.

English

Since it was founded, in 1995, Les Roches Marbella has developed its activities with the purpose of training and qualifying Hospitality Managers for the International Hospitality Industry. The courses combine the Swiss tradition of “perfection” with an American educational ethos.

Les Roches Marbella offers a truly unique learning experience based on the tradition of Swiss hospitality with renowned international recognition. We provide a multicultural environment, internships opportunities worldwide, expert professional Faculty with many years of experience in the field, state of the art learning facilities, the same quality hospitality management programs and recognition as in other Les Roches campuses, and a strong link with the hospitality and golf industries.

Our programs of study are taught entirely in English. The school offers the right combination of practical and theoretical classes which are taught in fully operational and well-equipped modern facilities. This develops students with much sought-after skills, which are therefore highly employable. The Les Roches Marbella programs cover all the disciplines needed by a hospitality leader. Given the importance of languages in this industry, our students also graduate with an additional modern language.

Our Vision is:
- To be a leader in hospitality management.
- To be the educational partner of choice for the international hospitality industry.
- To continue being a progressive, innovative and successful educational institution.

The values that guide us at Les Roches Marbella as we work toward our vision are:
- We are committed to the professional and personal development of our students and staff.
- We create awareness and respect for the environment.
- We strive for quality, excellence, integrity and fairness.

Based on the Vision of Les Roches Marbella and the Values which underpin its operation, our Mission is:

Les Roches Marbella, International School of Hotel Management in Spain is committed to providing our students with the highest quality education for their personal, intellectual and professional development, empowering them to succeed in management careers in today’s dynamic world of international hospitality and business.

Defining the distinctive character of Les Roches Marbella and reflecting our Vision, Values and Mission are the Institutional Purposes:
- To educate and train individuals from diverse educational and professional backgrounds, to become competent Hospitality Managers for the 21st century.
- To ensure that our students become academically and practically competent, professional, efficient and flexible in order to be creative and productive managers.
- To instill in students an attitude of reflection and self-evaluation that will support their future academic aspirations and intellectual growth.
- To seek to develop individuals who have the ability to become effective members of a management team as soon as they enter the working world. To this end, the School provides work experience during the period of study and regularly involves the industry in the delivery and review of the curriculum.
- To inculcate in graduates a spirit of service coupled with a willingness and ability to contribute to society at large. .

Les Roches Marbella International School of Hotel Management

Prepare for success in an exciting, fast-growing and highly competitive business

With its focused and practical learning approach, this master’s will give you the skills to lead marketing projects and develop effective marketing strategies – skills which are highly sought-after throughout the industry.

Master’s in Marketing and Management for Luxury Tourism

Panoramica

Cosa imparerai

Dettagli

Panoramica del corso

Cosa imparerai

Dettagli del corso

Per chi è il corso?