Course overview
Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix.
What you will learn
Apply different methods to forecast future demand Identify new data sources and conduct a comprehensive data analysis Distinguish between revenue optimization and revenue generation Evaluate hotel performance using KPIs
Discuss the key trends in revenue management for hospitality businesses
Course details
Who is the course for?
Week 1 Understanding the distribution channels landscape
Fundamentals of distribution & hotel distribution
Individual distribution channel profile
Week 2 Distribution channel management insights and best practices
Distribution channel management
Channel partners
Direct booking
Direct sales
Week 3 Distribution channel performance audit
Channel performance fundamentals
Week 4 Distribution channel challenges
Hotel distribution: challenges and solutions
Hotel distribution: opportunities
Week 5 Final assessment
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