The luxury market is specific and requires a carefully defined marketing strategy to succeed. In this course, you will develop your know-how and skills for this market in three steps. First, you will discover the rules and characteristics that define luxury brands and how they differentiate from premium or fashion brands. Second, you will learn how to make strategic choices in terms of luxury branding and communication in various industries, with a strong focus on hospitality. Finally, you will explore how to appreciate and respond to current challenges faced by luxury brands. Throughout the course, special emphasis will be placed on the hospitality sector.
Our Professional Chef’s Certificate program is a comprehensive 1-year culinary immersion designed to fast-track your culinary career. Created by top international chefs and educators, this modular program equips you with essential culinary skills and knowledge to excel in the professional kitchen. Expand your culinary expertise with a unique series of applied practical lab classes, covering both classic and contemporary cooking techniques. Our program prepares you to thrive in a professional culinary environment and stay abreast of the latest industry trends and global cuisines. After completing the initial semester on our campus, you’ll have the chance to immerse yourself in the art of a la carte cuisine at our teaching fine dining restaurant. Benefit from personalized guidance and mentorship from our expert instructors, further honing your culinary prowess. Our program goes beyond cooking, offering a well-rounded curriculum that encompasses business and soft skills essential for a thriving culinary career. From management and leadership to cost control, food photography and styling, nutrition and food safety, marketing, and hospitality trends, you’ll gain a comprehensive understanding of the industry. Embark on a transformative culinary journey and emerge as a skilled and sought-after professional chef through our rigorous 1-year training program. Experience hands-on learning, gain industry exposure, and acquire the necessary skills to flourish in the culinary world.
he hospitality industry in Ireland and worldwide is performing very strongly and needs qualified graduates to work in and run operations in this sector. It’s a great industry if you’re interested in travel, as positions are plentiful and the financial rewards are attractive. In this dynamic course, you’ll learn how to be a competent manager in any functional area in a hospitality business, whether in a top hotel or resort, or to open your own restaurant, hotel or bar. The industry-focused curriculum is taught through a range of practical and academic learning styles to maximise the learning experience. You’ll learn all the business skills you need to equip you for management while getting plenty of opportunities to put your skills into practice. The combination of key business subjects – such as Management, Communications, Finance, Marketing and Human Resource Management – with essential operational subjects – such as Hospitality Industry Studies, Rooms Division, Food and Beverage Management – ensures that our graduates are well equipped for a successful career in the sector. Study Abroad Opportunities Our internship programme provide you with opportunities to take your work placement in Ireland or abroad through the links our school has with industry. Since European languages are increasingly important in the world of work, students can choose to study a European language.There’s a six-month work placement in Year 3. On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.