Encuentra Cursos en Hostelería & Turismo

Great branding matters whether you are a start-up or a legacy business. Creating successful brands follows a process that is part art and part science. Learn the value of branding and how it is researched, shaped and executed at successful hospitality brands around the world. The process of branding is a collaborative, multi-faceted process led by a team of right-brain (creatives) and left-brain (pragmatists) thinkers. This course is highly valuable to a number of audiences: advanced university students of marketing and brand management, middle and senior managers in the hospitality and service sector aiming to create or strengthen the company brand, and for parties dealing with increasing long-term company value through strategic brand design. You will learn how to move through the research and strategy phases through the creative process to arrive at a brand that is distinctive and desirable. This course helps you understand the process and deliverables, then offers templates and exercises for you to build your own hospitality brand. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they master the topic.

The Hospitality Industry is a broad category of fields within the service industry that includes food & beverage service, event planning, theme parks, travel and tourism, hotels, etc. The industry uses a diverse workforce, which includes a variety of positions that may or may not have a strong educational component. Understanding this diversity and human behavior in hospitality is vital not only with the employees but also with the changing customer behavior. In this course, the participant will learn to develop organizational culture, employee experience, customer experience, and leadership. The participant will also learn to understand how change management can improve the company. The participant will be introduced to the contexts of the Experience Economy, psychological capital, DiSC® personality theory, and ADKAR change

In this online course, you will develop a comprehensive knowledge base related to three key areas of hospitality sales and marketing. Rooted in theory and research, you will see how industry experts apply this knowledge in different contexts. You will then be able to apply this into your own professional context to support hotel sales and marketing efforts at different levels of the business. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Hotel asset management requires a holistic overview and understanding of the complete hotel business – it is one of the few disciplines which requires both strategic thinking and analytical application. Thus, this course will enable you to develop a strong strategic perspective on what is needed to enhance value for the owner. This practical hotel industry course uses real life experiences and examples to provide an understanding of hotel asset management and the various contracts and hotel business models employed to improve performance and thus increase value. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Distribution has become the main battleground for hoteliers to maximize exposure and revenues. You will learn to create and sustain competitive advantage by carefully designing, developing, maintaining and managing the distribution channel mix. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Called one of the “world’s most powerful wine critics,” James Suckling has tasted more than 200,000 wines over the past 40 years. In his wine tasting MasterClass, James tours legendary Tuscan vineyards and teaches you to explore the stories, history, and people behind every bottle. Deepen your knowledge of the properties in each sip, cultivate your passion, and choose, order, and pair wines with confidence.

One of the most influential chefs working today, Yotam Ottolenghi creates dishes that layer color and flavor for maximum impact. Now the James Beard Award winner teaches you simple steps for making and mixing Middle Eastern–inspired recipes. Learn how to make generous platters—mezze and brunch spreads to homemade condiments, stunning stand-alones, and delicious vegetables—so you can entertain with ease.

It’s more than dinner—it’s a dining experience. Gordon Ramsay returns with a second cooking MasterClass to teach you how to prep, plate, and pair recipes that wow guests. With 13 restaurant-inspired dishes designed for home cooking, you’ll learn how to build elevated courses from appetizer to dessert using everyday ingredients.

Discover a new vision of Italian cuisine from an international perspective.

The course examines how design can transform the experience and value of services, making them compelling to users, as well as attractive and profitable for the organizations that deliver them. It educates students in customer-centric design thinking and in the very latest techniques and tools of Service Design. Students learn how to design service processes in order to create servicescapes that enhance the overall guest experience. The participants are expected to watch all the video content of the course instructors under each module, read the coursebook and then take the quiz. The quiz can be taken 3 times and we recommend that participants watch the videos and read the course book until they feel they master the topic.

Why now is the time to get interested in Artificial Intelligence? You have probably stumbled into the term ‘artificial intelligence’ and heard some troubling discussion about how robots might be taking all of our jobs in the near term future. The amount of human work is hardly going anywhere, but the skills and knowledge needed in the majority of jobs will drastically change. In five years’ time, you might wish that you had started working with AI five years ago AI technology—and its applications in business—is in many ways one of the most important innovations of our time. That’s why it’s crucial to be aware of all the opportunities and challenges AI will generate in the modern business world—even if you’re not starting your own AI project yet. This is how AI can help you perform better in your industry: Applications of AI are surprisingly common: Your company can automate a lot of boring and repetitive tasks with AI and robotic process automation and can target the workload of your workers to more productive tasks. Your company’s efficiency increases and you will get more done with less effort when routine tasks are completed by AI. Your company’s management team is able to make better decisions because you are getting information faster and more accurately for decision-making. You can stand out from your competitors with new and better products because you will get more information from customers and product users for developing your services. Customers will stay happy because you are able to offer them more personalized service in multiple points in the buying process. You will be able to acquire more customers, for example with the use of lead generation chatbots. If the benefits above would help your business, you will like this new AI basic online training course.

One out of 10 employees globally is found in hospitality and tourism. Will you be one of them? This is an introductory set of courses to the vast field of hospitality and tourism. This set of 5 high-quality courses takes the participant to a new level in understanding the business logic and working structure of hospitality and tourism, as a people business, experience business, and a business area developing fast during the years to come. This course package aims to develop a wide perspective on modern hospitality and tourism as a multi-form industry and the issues affecting it. Lessons included will explain the central concepts and definitions used in the respective business areas. Course overview This course package gives you an extensive overview of the multitude of modern hospitality and tourism business. We offer you five independent courses on key topics of the industry. The course package enables you access to the five following courses: 1. Travel & Tourism Business 2. Accommodation Business 3. Food & Beverage Management 4. Culinary Management 5. Accounting and Managing Numbers + a free bonus e-book glossary: ‘The language of Hospitality & Tourism’ to help you to get started with the terminology.

In this course, the participant will review the accommodation business environment, its structure and various business models and concepts. The participant will be introduced to the rooms division department, career paths, and job descriptions in hotels. The participant will learn about the mindset and characteristics of the modern guest, and how to provide a tailored and responsible guest experience. The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. Each quiz can be taken 3 times and we recommend that participants watch the videos and practise until they feel they mastered the topic.

The Master in Hospitality Management is ideal not only for career changers who wish to break into the hospitality industry but also for career climbers who are already in the field and wish to fast-track their professional careers.. The program aims to provide you with the skills and techniques required to become a successful hospitality leader.