Résumé du cours

Digital marketing has emerged as the pillar of many businesses’ promotion and branding strategy. In this online course, you will gain general knowledge about the principles of digital marketing and acquire the skills, analytical techniques and approaches to apply digital strategies effectively for customer acquisition, engagement and retention. ✅ HOSCO MEMBERS GET AN EXCLUSIVE 10% DISCOUNT. Use discount code EHL-HOSCO-22 at checkout ✅

Ce que vous apprendrez

Ce que vous apprendrez
- Categorize consumer expectations and behavior across digital platforms - Apply market segmentation techniques - Interpret digital marketing analytics to distinguish customers - Develop strategies for customer relationship management - Explain the key issues and challenges of digital marketing - Integrate digital marketing with traditional marketing activities ✅ Week 1 - Seeing the big picture of digital marketing Digital marketing fundamentals Customer-focused digital marketing ✅ Week 2 - Building a strong brand with content marketing Content marketing Different types of online media Build an engaging Brand.com Search Engine Marketing (SEM) and Search Engine Optimization (SEO) Branding: the science of storytelling ✅ Week 3 - Social media, user-generated content, and digital performance Developing customer engagement on social media Listen in to your target market Transforming big data into smart data Multi-channel attribution models ✅ Week 4 - Digital Marketing challenges and what’s next Insights from hospitality executives ✅ Week 5 - Final assessment

Détails du cours

À qui s'adresse ce cours?

This course is designed for hospitality professionals, hotel owners, entrepreneurs starting a hospitality business and any professional with business experience wishing to update their skills and learn about digital marketing and social media strategies adapted for hotels.