Professional certificates

Euro

In this course you will learn:
 
 why video marketing is an effective way to communicate
 how to reach your target markets in social media
 how to create a video marketing strategy for your company
 what are the possibilities of using videos in your company communication
 how to produce and distribute videos effectively
 how to manage your customer experiences and communicate directly with your customers online
 how to produce your own customer-oriented and interesting content online and avoid situations, where your company brand and customers are in the hands of third-party systems or retailers

English

HAAGA-HELIA UNIVERSITY OF APPLIED SCIENCES
Through education, research and development, Haaga-Helia prepares professionals for business and services. We offer our students a wide choice of studies, great opportunities for specialisation, and a high-level education in Finnish, Swedish and English, and access to business networks during their studies.

Our Mission
Haaga-Helia educates experts with customer service, strong sales and entrepreneurial skills. Our R&D&I activities focus on innovative products, services and business operations for the benefit of business and society.

Our Vision
Haaga-Helia is a leading, internationally growing, University of Applied Sciences. We offer superior quality services for the success of students, businesses and workplace communities.

HOTEL, RESTAURANT AND TOURISM MANAGEMENT PROGRAMMES

Hotel, Restaurant and Tourism Management has four corner-stones of  studies: working-life orientation, business management, aesthetics and internationality. They are integrated into all study modules.

Working-life orientation
Studies are firmly linked to working-life in the combination of theory and practice. The working life orientation provides the student with a good and realistic insight into the industry and creates a solid basis for the career path. The research and development methodology will create chances for innovative job opportunities already during the studies. Research & Development and the innovative approach is part of the learning through working-life. It trains the students’ skills to seek and apply information in a critical and analytical manner.

Business management
Students improve their managerial aptitude via studies in management, accounting, marketing and communications. They will learn to understand the economic thinking behind all business operations. The holistic managerial perspective will increase the skills for developing business operations.

Aesthetic nature
The competitive and growth potential within the industry are inter-related with aesthetics and experience. A graduate in hotel, restaurant and tourism management has developed the analytical and practical skills required to create aesthetic, desirable and memorable services, products, communications and circumstances, which differ from those of competitors. 

Internationality
The studies embrace language and culture courses, which contribute to international skills. 

Key learning outcomes 
The student will develop a solid understanding of customer-oriented and profitable operation within the various sectors of hospitality and tourism management. The student learns how to put skills into practical use to boost business within the hotel, restaurant and tourism industry and other areas.

The studies will provide the student with an extensive professional outlook and logical skills. Bachelor graduates develop careers within the hotel, restaurant and tourism industry in management positions, as entrepreneurs, as specialists or in sales or Research & Development positions ( R & D).

Haaga-Helia University of Applied Sciences Hotel, Restaurant and Tourism Management

Address your customers where they spend their time.
 80% of network traffic consists of videos. Consumers remember video-containing material better than text or still pictures.
 
 A modern company is not relevant if the customer encounter is not of high quality also online. Using videos you may encounter your customers online effectively and impressively.
 
 Video marketing is not expensive nor too difficult

Video Marketing for Hospitality Business

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