Director of Sales & Marketing

Company Description

Raffles Seychelles, part of the esteemed Raffles Hotels & Resorts, boasts 20 ultra-luxury properties worldwide, some featuring exclusive branded residences. In 2023-24, four new Raffles hotels will be unveiled. The brand, named after Sir Stamford Raffles, exudes elegant British charm while catering to the modern lifestyles of well-travelled guests. With warm, personalized service and iconic Raffles Butlers, we offer an atmosphere of generosity.

Our hotels are not just accommodations; they are art museums, culinary hubs with renowned chefs, and pioneers in next-gen wellness experiences. We prioritize cultural and natural heritage preservation, employing experts within our properties. At Raffles, guests transform into friends and eventually become family. It's a place to celebrate, explore, exchange ideas, and discover a new dimension of luxury that resonates with emotions as gracefully as the Raffles name itself.

Job Description

Position:            Director of Sales and Marketing

Department:      Sales and Marketing

Reports to:       General Manager

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PURPOSE OF POSITION

To be responsible for managing and optimizing the total hotel revenue in coordination with the director of revenue.

KEY ROLES & RESPONSIBILITIES

• Prepares the Annual Marketing Plan and Room Revenue Budgets.
• Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers.
• Drives the Sales effectiveness of the hotel and Sales & Marketing Team, including overseeing overseas supports and coordination with ACCORHotels Luxe GSO offices.
• Participates in overseas Sales Missions both jointly or as organized by ACCORHotels Luxe in direct accordance with identified business needs.
• Controls and monitors the Sales & Marketing Budget including expenses.
• Provides ongoing direction and implements training programs for staff in the areas of:
  • Tour & Travel Section
  • Meetings & Groups
  • Local & Worldwide Corporate Agreements
  • Travel Agency Contracts
• Attend weekly EXCO meetings and relays relevant information to Department members
• Implements advertising campaigns and participates in joint advertising with ACCORHotels Luxe
• Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways
• Responsible for gaining exposure and inclusion in companies’ worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly with ACCORHotels Luxe Conducts Sales meeting with all Sales & Marketing staff personnel
• Prepares monthly and periodic reports for General Manager as directed
• Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting
• Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved
• Monitors weekly sales activities to ensure individual sales calls objectives are achieved
• Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields
• Conducts weekly 3-month forecast meeting with Revenue Manager
• Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with GM or ACCORHotels Luxe – based on volume (hotel’s top productive accounts)
• Liaises with Front Office, Banqueting, F&B and Finance re: all Hotel Sales Activities
• Liaises and directly monitors the Public Relation Department with regard to advertising, editorial and Press Releases requirement.

 

PERSONAL ATTRIBUTES

• Fluency in English language; ability to speak and present clearly and effectively
• Fluency in a second language
• Ability to work independently
• Excellent leadership, interpersonal and communication skills
• Analytical, pro-active and innovative mind
• Detail-oriented and highly reliable in thorough execution and follow-through
• High integrity and ability to keep confidentiality
• Experience/background in Island resort

 

QUALIFICATIONS

• Bachelor’s Degree

 

EXPERIENCE

• 10 years’ experience in Sales and Marketing position

Qualifications

QUALIFICATIONS

• Bachelor’s Degree

EXPERIENCE

• 10 years’ experience in Sales and Marketing position