What you will learn

This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam. Structure campaigns in Facebook Ads Manager Build an ad that aligns with your marketing objectives and target it to your intended audience Set a budget, placement, and schedule for your ads in Facebook Ads Manager Become certified as a Facebook Digital Marketing Associate By the end of this course, you will be able to: • Structure campaigns in Facebook Ads Manager • Identify the major components and elements of an ad in Facebook Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Facebook Ads Manager • Edit and troubleshoot your ads in Facebook Ads Manager • Take the exam for Facebook's Digital Marketing Associate Certification This course is intended for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

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Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

Free

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Services Marketing: Concepts & Applications
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Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Duration
1 month
Format
Online

Free

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Connecting with Sales Prospects
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In Course Two of the Art of Sales Specialization, you will learn how to run high-impact meetings that create complete separation between you and everyone else your customer comes into contact with. You will learn the importance of asking better questions and how to anticipate and handle sales objections. Finally, you will learn how to tell powerful stories and to give and receive performance feedback.
Duration
8 hours
Format
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Free

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
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