Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
Fundamentals of services marketing
Strategic and tactical aspects of services marketing
Services marketing mix
Delivering service value
Service quality and excellence
The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday.
New services are being launched regularly. Many of them have transformed the industries and the economies. This course aims to equip learners to understand the opportunities and challenges in marketing and managing services.
You will understand about the characteristics of services and their implications on conceptualization, design, and delivery. You will also get to understand the need for coordinated organizational effort through marketing, human resources and operations in delivering superior service.
Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts.
The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models.
Keep learning. Keep growing.
Discover this selection of interesting courses
We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.
Sales and Marketing Coordinator You are a multi-tasker and are able to work independently, performing a wide range of complex and confidential administrative duties to support your team. What is in ...
DIRECTOR OF SALES AND MARKETING Sofitel Mumbai BKC is seeking a motivated and dynamic Director of Sales and Marketing with proven leadership skills, strong creativity and a “can do” work ethic. This ...