The Bachelor’s Degree in International Hotel Management programme’s objective is to train students for operational and administrative management positions. The programme combines cutting-edge management science with traditional know-how in international hotel and restaurant management. Students are expected to participate actively in every phase of this highly internationalized and multicultural academic program, and coursework is reinforced through immediate application of knowledge in practical settings.The faculty strives to attain outrivaled teaching standards by pushing back the boundaries in their respective disciplines and coursework complements practical training, cultural and technical seminars. Consisting of a fixed curriculum of required courses, students alternate coursework with practical situations in which they have the opportunity to apply and test what they have learned while attending the Bachelor’s Degree in International Hotel Management programme.
What you will learn
Introduction to Cost Control: This module helps students to understand how costs occur and to master budget management. Students will be able to ensure the follow-up of the results in an operational department.
Marketing: This module helps students to master and implement actions that a hotel has to impact the market. Students will know how to design a coherent and efficient market mix through comprehension of product, price, distribution and sales policies.
Human Resources: This module develops knowledge in human resources and rouses curiosity in students to be able to search for legal information on human resources in the hospitality industry.
Taxation: This module helps students in understanding fiscal obligations a hotel has and knowing how to draw up a budget that includes all the various social contributions a hotel or a restaurant makes.
IT Applications: This module helps students to be able to build spreadsheet tools and data base management systems which help an organisation’s activity as well as the decision-making process for the manager. This module also gives an introduction to data base analysis.
Career Project: This module enables students to present a relevant professional application compared with the students’ skills and profile. Students will be able to introduce themselves, highlighting skill sets and writing a resume and a cover letter.
Multicultural Management: This module helps students to understand cultural notions and their consequences in managerial situations. Students are able to implement tools and cultural determinants in order to approach differences and manage an international team. Students also can learn how to overcome stereotypes.
Public Relations and Advertising: This module helps students to understand the different internal and external communication levers. Students are able to implement communication tools in a local market or an international one. An introduction to advertising creations will be covered in this module as well.
Geopolitics: This module enables students to have an extensive knowledge of the global political situation.
Wine, Beer and Spirits: This module gives an introduction to marketing and sale of wine and spirits. Students will be able to know the circuits and distribution strategies in the beer, wine and spirits industry, know how to develop a sales strategy for wine and spirits in restaurant services, to use digital communication methods to sell wine and spirits and roll out a wine tourism development strategy.
Tourism and Travelling: This module gives a deep knowledge of the breadth of the tourism industry and global trends to students. Students will know how to identify the main touristic zones and highlight how tourism is changing.
Negotiations: This module enables students to know how negotiating works in order to be able to negotiate in all domains of the professional life (commercial relationships, managerial situations and social situations).
Business Communication: This module helps students to increase and master professional vocabulary linked with management and marketing. At the end of this module, students should be able to demonstrate confident interpersonal communication in an eloquent manner. Students should also be able to analyse situations and apply the most effective communication method for each situation.
French: This module helps students to increase and master professional vocabulary linked with management, marketing and economic press.
Managerial Experience: This module helps students to have practical skills on managerial experience and prepares them for both the working life and industrial attachment.
Industrial Attachment: Each student will go through a six-month industrial attachment. This is yet another opportunity to display the learning evidences not only in class but also in practical performance. During and before the finishing the industrial attachment, each intern will be evaluated to determine the extent of learning and qualifications of such intern. The student is expected to gain the confidence to be fully employed after this stage.
Who is the course for?
This course is for high school graduates, who have completed at least a level 5 diploma in hospitality or tourism related fields and also have a minimum of six months working experience in hospitality or tourism.