The bachelor´s degree allows students to choose between three pathways of specialization: the pathway for Hotel Management, the pathway for Tourism Management, and Digital Tourism Business Management. The subjects and targets of these pathways respond to the major strategic challenges in the sector and, through a flexible program, they allow students to customize their own curriculum according to their interests and motivations.
What you will learn
Specializations in the EHEA bachelor’s degree in Tourism
The specializations are the same thing as the official minor that appears in the European bachelor’s degree certificate that you will receive after graduating at CETT-UB. They add expertise to your academic track record and bring the opportunity to interact with leading professionals and businesses in the sector. We offer three specializations:
This specialization provides you with the knowledge, techniques and instruments necessary for efficient Tourism planning and management, in addition to the development of the travel and market intermediation businesses. This focus implies achieving the skills for the creation of touristic experiences, their communication and marketing, and the sustainable management of tourism destinations and organizations on a social, cultural, economic and environmental level.
During the last two years of the bachelor’s degree, you will take specific business management and administration subjects of the specialist minor, in addition to subjects which cover the different areas of hotel management with an international and sustainable vision and which respond to the main challenges of the touristic accommodation sector.
Digital Tourism Business Management.*
This specialization provides with the skills necessary to deal with the management of digital businesses and the creation of touristic products and services based on the opportunities arising from the technical evolution and digitization of companies from the sector. Using entrepreneurship as the vehicular learning methodology, students will learn the main innovation instruments and processes, from both a theoretical and a practical viewpoint, through the application of these processes in real projects.
Specialization Intensification Itinerary (IIE)
CETT-UB offers different options to adapt the degree to your motivations, so as to shape their professional career profile. If you take one of these itineraries you’ll receive an expert diploma in the subject chosen, issued by CETT, accrediting the itinerary in addition to the minor, with an added value that will enhance your professional career.
Intensification oriented towards developing a specialization in Tourism.
This IIE is designed to grant a number of credits which you’ll be able to assign to shape your syllabus in a personalized manner, in accordance with your career interests and personal motivations.
Who is the course for?
In order to guarantee a better transition from the pre-university period to university life, the recommended incoming student profile for future Tourism degree graduates should meet the following recommendations, which will help the student during the first academic year of the Tourism degree program:
Have a good level of languages, which is fundamental knowledge for Tourism studies.
Basic knowledge of Geography, Economics, Psychology, and Mathematics (in some cases, CETT-UB offers introductory courses on these basic topics if students have not taken these courses before university).
Be willing to work in a dynamic sector, where initiative is valued.
An aptitude for dealing with people.
Skills related to leadership, teamwork, and project management.