Customer Experience Design : 2. Consumer Behavior and Organizational Culture for Value Creation

Customer Experience Design : 2. Consumer Behavior and Organizational Culture for Value Creation

SHMS Swiss Hotel Management School

CHF500

Taxes included

Course overview

This course develops your competencies in designing strategies and mapping customer journeys for personalized service experiences.

What you will learn

• To understand the link between customer segment, customer profile, customer behaviour and generational needs, wants and expectations. • To optimize businesses by listening to each segment’s identified demand. • To design your product and services with a customer-centric approach. • To develop a company culture where leadership and teams put customers at its core.

Course details

Who is the course for?

If you are looking for "the" competitive advantage, the answer is consumer behavior analysis and segmentation for optimal value creation. Listening to our customers and their changing expectations will give your company the edge. This course will also cover the leadership skills required for a successful customer-centric strategy. Self-paced course.
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