What you will learn

A business requires an overall strategy for marketing which covers which techniques it will use, where and when marketing activities will be conducted and how they will be directed. This course covers: Analysing the business’ products and services Identifying the business’ situation in the marketplace Developing strategies for marketing Constructing an overall marketing plan

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Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

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Successful Negotiation: Essential Strategies and Skills
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Offered by the University of Michigan We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement.
Duration
16 hours
Format
Online
Sales & Marketing Management for Hospitality
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Understanding latest trends in sales management, organisation, budgeting, planning, recruiting, training. The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries. In this course, we will learn theoretical aspects of sales management with practical tips and examples from hotel industry with templates and checklists. We will be covering - Concepts of Marketing - Organization and Roles of Sales Managers - Recent Trends impacting sales managers - Ethics in sales - Sales Planning, Budgeting and forecasting If you feel any topic is missing, write to us
Duration
Self-paced
Format
Online
The Complete Digital Marketing Course - 12 Courses in 1
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Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
Duration
Self-paced
Format
Online
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Ready to put your skills into practice?

Here are the latest jobs that match your new skills

Sales and Marketing Manager

Sales and Marketing Manager

Where timeless classics are woven with modern details. Where business meets pleasure. Where even when you’re global, you can experience the local. Designed for the independent traveler seeking balance...
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Director of Sales and Marketing

Director of Sales and Marketing

Boldly coloring outside the lines of luxury, W turns the traditional notion of the extravagant hotel on its head. Our irreverent attitude and taste for excess redefine revelry for the modern jet set. ...
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Director of Sales and Marketing

Director of Sales and Marketing

When you join the Sheraton family, you become a member of its global community.  We’ve been a place to gather and connect since 1937.  At Sheraton, associates create a sense of belonging in more than ...
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Director of Sales and Marketing

Director of Sales and Marketing

Grand Hyatt Muscat is seeking an accomplished Director of Sales & Marketing to provide key leadership and strategic direction that will drive results across both the corporate and leisure segments. Th...
Posted
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