Course overview

This course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.

What you will learn

• To understand the Digital Marketing terminology. • To conduct a website and social media audit. • To distinguish the different types of digital media. • To understand the different target markets, their needs and wants. • To manage data and how to evaluate results. • To design a customized marketing strategy.

Course details

Who is the course for?

You will learn the process of auditing a hotel's website and find the tools to understand your customers online and offline behavior. Rather than suffering your relationship with OTA's (Online Travel Agencies), you will learn to make the best of it. You will also expand your knowledge of online advertising and become a storytelling expert in the media. Self-paced course.
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